Digital Marketing Course Syllabus & Fees

Latest Syllabus of 2019 with 5 new Modules

Download PDF copy of Digital marketing course, syllabus and fees details

Digital Marketing Course with new Syllabus

Are you looking for a best digital marketing course which covers all the topics and modules?


Welcome to Optron Academy, here you will find various digital marketing courses with latest syllabus which you can download in PDF format


Optron Digital marketing courses are developed by subject matter experts to provide you in-depth understanding of all digital marketing techniques like SEO, Google Ads, Social Media Marketing, Lead Generation, Facebook ads, Email marketing etc.

Classroom Training

Live Projects Exposure

100% Practical Course

Smaller Batch Size

Latest Syllabus

Expert Faculty

Latest Digital Marketing Course Syllabus 2019

Digital Marketing Basics

Understand the concepts of digital marketing and various digital marketing topics, techniques and channels

Website Setup

Learn how to build SEO friendly website using WordPress, Buying domain and hosting, installing WordPress etc.

Google Analytics Overview

How to use Google Analytics to track website visits, conversions and sales. How to make report using Google Analytics

Google Search Console

How to use Google search console, submit site, indexing status, checking impressions and monitoring search queries

Social Media Marketing

Using Social media for digital marketing, introduction to various social media channels and platforms

E-mail Marketing

How to use various email marketing platforms, email marketing campaign management, campaign planning etc.

Landing Page Optimization

Landing page optimization for SEO and Adwords, using right content for right audience, Call to action, lead capture etc.

Wordpress and Blogging

How to use wordpress to start a blog, how to promote blog, writing blogs and getting more traffic on blog & blog optimization

Mobile Marketing

Latest Mobile marketing techniques to generate more leads, using SMS Marketing, Missed Call Marketing, Bulk SMS and Voice Calling.

E-Commerce Website Promotion

Learn how to make digital marketing straegy for E-commerce business website and how to promote E-commerce business online

Public Relations & ORM

How to use online reputation management and Public Relations for online branding, building trust and reputation of brand.

Facebook Marketing

Promoting business on Facebook, Facebook Ads, Community Management, Creating Facebook Page, increase likes on Facebook pages

Lead Generation Techniques

Generating more leads using digital medium, how to capture leads using lead capture forms, various lead generation strategies

Conversion Optimization

How to use online reputation management and Public Relations for online branding, building trust and reputation of brand.

Sales Funnel Management

Promoting business on Facebook, Facebook Ads, Community Management, Creating Facebook Page, increase likes on Facebook pages

Why Optron Certified Digital Marketing Course?

Learn on real projects


Why learn digital marketing from free video tutorials when you can learn on real project.

Yes, you will get real projects to practice SEO, AdWords, Social Media Marketing and Facebook Marketing

Do you know how much Digital Marketing experts earn?

More than Rs.50,000.00 per month

Course Details & Timings

3 Months Duration

3 days per week @ our Training Institute in Goregaon + Online Assignments

Practical Sessions

We will provide you real projects to learn and practice. Less theory, More Practicals

Flexible Timings

Morning 9:30 AM to 11:30 AM, 11:30AM to 1:30 PM and 2:00 PM to 4:00 PM

Topics Covered by OPTRON Courses

Search Engine Optimazation

SEO module will cover all major SEO topics, SEO strategy, planning for website, on-page, off-page, content optimization etc.

Social Media Marketing

Social Media module will cover major topics of Social Media, Facebook, Twitter, Linkedin, Instagram etc.

Google Adwords(PPC)

Google Adwords will include PPC campaign planning, creating ads, managing Adwords Account, running ads etc.

Google Search Console

How to use Google search console, submit site, indexing status, checking impressions, .htaccess, sitemap etc.

Google Analytics

How to setup Google analytics to how to use Google Analytics to understand traffic and visitors on website

E-mail Marketing

How to use various email marketing platforms, email marketing campaign management, campaign planning etc.

Landing Page Optimization

Landing page optimization for SEO and Adwords, using right content for right audience, Call to action, lead capture etc.

Wordpress and Blogging

How to use wordpress to start a blog, how to promote blog, writing blogs and getting more traffic on blog & blog optimization

Mobile Marketing

Latest Mobile marketing techniques to generate more leads, using SMS Marketing, Missed Call Marketing, Bulk SMS and Voice Calling.

E-Commerce Website Promotion

Learn how to make digital marketing straegy for E-commerce business website and how to promote E-commerce business online

Public Relations & ORM

How to use online reputation management and Public Relations for online branding, building trust and reputation of brand.

Facebook Marketing

Promoting business on Facebook, Facebook Ads, Community Management, Creating Facebook Page, increase likes on Facebook pages

Lead Generation Techniques

Generating more leads using digital medium, how to capture leads using lead capture forms, various lead generation strategies

Conversion Optimization

How to use online reputation management and Public Relations for online branding, building trust and reputation of brand.

Sales Funnel Management

Promoting business on Facebook, Facebook Ads, Community Management, Creating Facebook Page, increase likes on Facebook pages

Only one Institute in Mumbai provides

In-depth + Practical Digital Marketing Training

Digital Marketing Courses

Digital Marketing Certificate Course

Total 10 Days, 3Hrs per day, Rs.8,000.00

Digital Marketing Professional

1.5 Months, 5 Days a week, 2Hrs a day. Morning batch

Certified Social Media Executive

1.5 Months, 5 Days week, Online + Classroom

We got 70% increase in organic traffic in 3 months, that's amazing. I would definitely recommend them to anyone interested in Search Engine Optimization.
- Limesh Parekh
One of the best training institute if you want to learn SEO or Digital Marketing. I would always recomment OPTRON for SEO or any other trainings
- Anurag Sharma
I wanted SEO training for my team and I found OPTRON to be perfect match. Their training methodology is one of the best in industry compared to any other institute.
- Vishal Waghmare