What is social media marketing?
Social Media marketing is the concept of using social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube to connect with target audience to create brand awareness, increase sales and promote business.
Social Media allows you to reach your potential customers online
Biggest advantage of social media marketing is that you can connect, communicate and engage with your potential customers online. Unlike traditional marketing, where you go behind customers, on social media customers comes to you.
Why social media is important for business?
Social media allows brands and businesses connect with their audience using various social networking platforms. Brands can use social media to promote their business, create awareness about brand and producs.
Social media has changed the way we communicate with our friends, how we consume news and information, how we purchase online and spend our time.
And the amount of time user are spending on social media is taking them away from traditional media like like radio, television and newspaper.
Biggest advantage of social media is that you can become part of a real-time communication. Unlike TV and radio, where you need to watch or listen to what is pushed to you, social media allows you to interact with like, comment and share.
"India has the second largest number of smartphone users in the world"
Social Media Marketing Objectives
Online brand building, business promotion, lead generation, selling products online, building community etc are some of social media marketing objectives.
Business Promotion
Social Media Marketing can be used for business promotion and promotion of products or servics.
Brand Building
Start promoting your brand on social media platforms like Facebook, Instagram, Twitter and LinkedIn to acquire new customers
Lead Generation
Use Social media marketing and social media advertising to generate new leads for your business and get new customers online.
Why use social media
Social Media Marketing Objectives
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How to use Social Media for Business promotion?
Whether you are an individual business owner or running a company, social media marketing can help you get more sales and build online branding
