Digital marketing has a different meaning for different people.
Some people assume that posting on social media platforms like Facebook and Instagram is known as digital marketing and for some people think promoting websites in Google is digital marketing.
Defining digital marketing is easy, but understanding digital marketing is a bit difficult due to its complex nature.
In this blog post, you will learn what is digital marketing and digital marketing fundamentals. I have also prepared a complete e-book on digital marketing and a mini course.
What is digital marketing?
What is digital marketing is the very first question that comes to mind when we think about promoting business online.
Digital marketing is the name of marketing practices used for promotion of business, product or services using the Internet and digital devices like mobiles, laptops, computers etc.
Digital marketing is a concept where brands and businesses use combination or SEO, Social media, search and display ads, email marketing and other marketing and advertising methods to grow business by acquiring customers via digital channels.
Digital marketing helps businesses expand beyond their geography, allows them to reach more people using the Internet.
If you are a business owner, you will try to understand digital marketing from business benefits and if you are a student you will try to understand digital marketing from a career perspective.
What is not digital marketing?
Blogging, affiliate marketing, SMS marketing and earning money from YouTube and blog is not digital marketing.
Selling on Amazon and Flipkart is not digital marketing.
Recently I have seen many bloggers and many online marketers were promoting their courses to make money from blogging as digital marketing.
Also Read: Digital marketing tutorial for beginners