Social Media Marketing Overview

Social media marketing is the concept of using Social media platforms for marketing purpose. Social media allows brands and businesses to connect and communicate with their audience.

We will learn more about social media and social media marketing in this tutorial.

Social media has changed the way we live, the way we buy and the way we communicate.

Similarly, social media has also changed the way brands promote their business, how they communicate with their customers and how they engage with their audience.

Social networking overview

Social networking is concept of using social networking websites or social networking platforms like Facebook to stay connected with friends, family, colleagues and cusomers.

Social networking can have a social purpose, a business purpose, or both.

Before we dive into social media marketing, it’s important to understand the concepts of Social media, social networking and then social media marketing.

Social media has also changed the way brands promote their business, how they communicate with their customers and how they engage with their audience.

Amount of time user are spending on social media is taking them away from traditional media like like radio, television and newspaper.

Biggest advantage of social media is that you can become part of a real-time communication. Unlike TV and radio, where you need to watch or listen to what is pushed to you, social media allows you to interact with like, comment and share.

What is Social media marketing?

Social media marketing is concept of using social media platforms like Facebook, Instagram, Twitter, Pinterest, YouTube and Quora  for marketing purpose.

social media marketing

Social media marketing is more than posting on Facebook, Instagram, Twitter to gain more likes of followers.

Social media marketing or SMM is part of digital marketing strategy which is used by brands or businesses to acquire new customers, create brand awareness, generate new inquiries and promote business online.

Here is how I explain social media marketing in my training.

Social media marketing is the concept of strategically using social media platforms like Facebook, Instagram, Twitter, Quora, Linkedin, YouTube etc to achive business objectives likek brand building, customer aquisition, customer retention, brand promotion, lead generation, website and blog promotion, driving website traffic and also for growth hacking.

Some of the most popular social media platforms are Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, and Snapchat.

In this blog we will learn more about various social media platforma and how to use social media for business.

KEY TAKEAWAYS

  • Social networking is the use of Internet-based social media platforms to stay connected with friends, family, or peers.
  • While always changing, the most popular social networking sites in the U.S. include Facebook, Instagram, and Twitter.
  • Marketers use social networking for increasing brand recognition and encouraging brand loyalty.

What are advantages of using social media?

1. Social media is free

Posting on social media platforms is usually free. You don’t need to pay fees for using social media. This is one of the main reasons why people use social media for marketing and promotion.

NOTE: You may have to pay for using social media ads. For example, sponsored ads on Facebook

2. Reach larger audience

Millions of people are using are social media platforms. Social media can allow you to to reach people who may be interested in your products or services.

Who can use social media marketing

You can directly communicate with your audience

Using Social media for business

Over the past few years, millions of businesses started using social media because they realised the power of social media and how it can help them engage with their potential customers and add value to their marketing.

Why social media marketing is useful for business?

Amount of time user are spending on social media is taking them away from traditional media like like radio, television and newspaper.

Advantages of social media marketing for business

Biggest advantage of social media is that brands can become part of a real-time communication. Unlike TV and radio, where you need to watch or listen to what is pushed to you, social media allows you to interact with like, comment and share.

Popular Social Media Platforms

Facebook

Despite some stiff competition, Facebook remains the largest and most popular social network, with over two billion people using the platform

Instagram

More than a social media, Instagram is now becoming popular as a influencer marketing platform.

LinkedIn

Pinterest

YouTube

Quora

Social media marketing Vs. Content marketing

Social media marketing vs. digital marketing