SEO career is part of Digital Marketing field. Career in SEO is becoming popular in India and If you see the history and recent advertisements on popular job portals, you will find that need for well-trained SEO professionals in India is growing everyday. Almost every small or big businesses who have website is now investing in SEO to get top ranking in Google.
I am getting almost 3 to 5 emails every week from various companies and digital marketing agencies who are looking for SEO professionals and many such common questions from students who are considering SEO as their next career.
- Why should I choose SEO as career and what is the future of SEO?
- What is difference between SEO Career and Career in Digital marketing?
- Which is better? Digital Marketing or SEO?
- How much salary can I get as SEO fresher?
- What is qualification required to learn SEO?
- What is SEO career path in India?
It’s perfectly OK to ask such questions before you start your career in SEO or any other field. It’s very important to know about career scope, jobs availability, salary, work and job responsibility, upgrade path, skills and educational qualification required.
What is SEO all about?
SEO is the short form of Search Engine Optimization. SEO is all about getting top ranking in Google search results. In other words, SEO is process by which companies optimize their website to increase visibility and ranking in search engine. Due to frequent changes in Google algorithm SEO is becoming more difficult and requires specialist who can work on SEO projects. SEO is not just adding keywords and content, building links and then waiting for results to come. Unfortunately many people still do that like firing a bullet in dark.
How SEO has emerged as a career?
In past, SEO was not a career option. Web developers and webmasters used to optimize website for search engines. They used to follow some easy techniques and Google used to show their website in search ranking. SEO was not very difficult in past when Google was having very simple algorithm. But soon, Google started to improve their search engine algorithm and getting website in Google became difficult for webmasters who used to maintain websites.
As we know that every problem has opportunity, this also became an opportunity. Now web designers and website owners were looking for professionals who can get their website on first page of Google and some people who knew the trick started providing services to optimize and getting website on first page of Google. They were specialist and were known as SEO experts, SEO consultants, SEO professionals.
So, SEO is not just job or career. SEO is a combination of multiple skills which you will use to get website on the first page of Google or Bing.
Future of SEO and career opportunity in India
Today, SEO has emerged as a hot career opportunity and demand for SEO professionals is growing due to increase in digital awareness, growing online competition, increasing internet and mobile users in India.
As I said, SEO is not just a career option; SEO is a must have skill which will help you build your career in Digital Marketing. SEO is part of Digital marketing which is growing in India rapidly. Learning SEO is good start for your career if you are passionate about marketing, websites, writing, blogging, analytic and learning new skills.
Best part about SEO is you don’t need very high qualification, what you needs is logic, common sense, patience and dedication.
What is the future of SEO?
Recent study says that SEO is important for generating leads, it will remain important marketing channel for acquiring new customers. As per this study, more companies are going to invest their marketing budget in SEO. This will generate more demand for SEO professionals in India.
Because of growing demand of SEO professionals and increasing awareness, many graduates and web designers are learning SEO to build their career.
Yes, it may become more difficult for new people to enter in SEO career with limited skills. If you are thinking of starting your career in SEO, it’s time to take decision and act now.
Always remember that, SEO keeps changing. You must keep updating your knowledge about SEO, Marketing, Algorithm changes etc.
SEO Career options in India
Best part about career in SEO is that you have many options available. You can do part time or full-time work, you can start your own business etc.
Here are few career opportunities in SEO to consider.
- Join SEO agency or Digital marketing company as SEO executive to start your career
- Work with established company or startup to manage their SEO
- Join established company as SEO manager, team leader, consultant etc.
- You can work as SEO consultant for more than one company
- Become freelance SEO professional and take SEO projects
- Provide SEO training online or join training academy
- Start your own SEO company
- Launch blog and earn from advertising and affiliate marketing
SEO job profiles and designations in India
You can start your career as SEO trainee or Jr. SEO executive with good digital marketing company. Practice and learn advanced SEO techniques and upgrade your skills. You can then start moving towards SEO executive, Sr. Executive, Manager or team leader. You can also become specialist in building backlinks or writing content. You can upgrade your skills and become very good in analytics, PPC etc.
You can also learn Google Analytics, Google Adwords and become Google certified professionals. This will help you upgrade your career and earnings.
Here are job profiles and designations in SEO.
- SEO Trainee
- Jr. SEO Executive
- Sr. SEO Executive
- SEO Analyst
- Link Building Expert
- SEO Consultant
- SEO Project Manager
- SEO and SEM Specialist
- Adwords Specialist / PPC Expert
- Analytics Expert
- Digital Marketing Manager
- SEO Trainer
- Freelance SEO consultant
How much does SEO professionals earn in India?
Salary paid to SEO professional in India mainly depends on various factors like skills, knowledge, experience, job profile, role and location. On an average fresher SEO executive salary starts from Rs. 12,000.000 per month to Rs. 18,000.00 per month. One can earn more than Rs. 50,000.00 after 4 to 5 years of experience. Acquiring skills like, Google Analytics, Google Adwords and Content marketing will help you earn more salary which may range from Rs.50,000.00 to Rs.1.5 lakh per month depending on your education, position and company you are working with.
If you become a freelance consultant + Content Writer + Blogger and Affiliate marketer, you can earn a handsome amount and enjoy a decent lifestyle.
If you are serious about your career and looking for a stable career + handsome + recognition then it’s time to consider a career in SEO and act now.