Due to growing demand of digital marketing professionals, future of digital marketing career in India is very bright.
Today, digital marketing is one of the most valuable skills and the best part is that anyone with good English knowledge and basic computer skills can learn digital marketing.
If you are passionate about digital marketing and Interne, then digital marketing is the best career for you.
This article is about career scope in Digital Marketing. Here you will find more details about what is digital marketing, future of digital marketing career in India, career scope, job opportunities and how to start your career in digital marketing industry.
Digital marketing is the future of marketing
As we all know that marketing is about communicating the right message to the right audience using right channel. Today digital media is right channel to connect with audience. This is major reason why brands and companies are using digital channels to connect with their potential customers.
Due to multiple benefits offered by digital marketing, brands have started investing their marketing budget in digital mareketing.
Traditional marketing is not working
Newspaper readership is declining, people don’t go to exhibitions, they don’t read pamphlets, they don’t want to be bombarded with marketing slogans and ads which are not relevant to them.
Instead of watching ads on TV, today consumers are using Google to find products to buy, they are able to compare price, features. Consumersa are using social media to connect with brands and they are using YouTube to learn more about products and able to check reviews.
All this was not possible in the past.
Due to this change in buying behaviour of consumers, brands have moved their focus on digital marketing.
Future of digital marketing career in India is very bright
With Digital India and Make in India initiatives flourishing at its fullest potential, global giants like Google and Facebook have planned to open permanent campuses in Hyderabad, India.
Brands and corporates are putting more money in digital marketing activities than ever before.
All this concludes that digital marketing is not just a great career to pursue but rewarding and exciting career for fresh graduates and even for working employees, who are looking for job change.
Now you know why digital marketing is considered as better alternative to traditional career.
Demand of digita marketers will grow in India very fast
Because almost every small, medium and big companies are investing in digital markeing, they will need digital marketing professionals to manage digital marketing campaign, they will need digital marketing managers, SEO experts, social media experts, content writers, video editors, graphics designers, website developers etc. to take care of their digital marketing activities.
Today, if you check on Naukri, Shine, Indeed, freshersworls or any other popular job portals, you will find 20% jobs are related to digital marketing only.
|1||0-1 years||1.5 to 2 lacs per annum|
|2||1-3 years||4-5 lacs per annum|
|3||3-4 years||5-6 lacs per annum|
|4||5-8 years||7-10 lacs per annum|
|5||8-10 years||12-20 lacs per annum|
Skills Required to Become a Demanded Digital Marketer
A digital marketer should have a set of following skills to excel and flourish in his or her career. Brian Burt, founder of WebRev Marketing & Design says, “As the internet becomes an increasingly dominant part of business, all professionals have a duty to become proficient in basic digital marketing skills. And when you add this skillset to your already impressive qualifications in your field, you become a double threat and infinitely more valuable to current and future employers.”
Some of the important skills every digital marketer must possess in his or her armory are:
Project management skills
Problem solving skills
Big Benefits of Having a Digital Marketing Career
There are innumerable benefits and advantages of pursuing career in digital marketing, as Zara Burke of Digital Marketing Institute says, “Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.”
Here, we try to picture some of the important benefits of digital marketing:
- Demand for Digital Marketers are growing
Prepare yourself for an exciting career of digital marketing, where demand exceeds supply in the coming years. Isn’t it a great and wise move? If you become skilled at digital marketing right now, you will be most-demanded and valued by the industry. There are 2000+ digital marketing jobs on the job ports as of now.
- Gain Fresh skills
Learn fresh set of digital marketing skills to future-proof your career. Getting experienced in new skills will increase job security and boost your career prospective.
- Plethora of Career Choices
Since digital marketing is huge industry, it has multiple areas to choose from such as SEO, PPC, content marketing, etc. for freshers and working professionals to progress their career.
- Huge Pay
Since companies understands the real value of skilled and certified digital marketers, the pay scale will be significantly more than your peers.
Don’t we say earlier that digital marketing is actually a lucrative career for both – Student and working employees. So, if you want to learn digital marketing from base and start your exciting journey in the world of digital marketing, then our CCDM course (Certification Course in Digital Marketing) is the right option for you at this stage. Having a certification will boost your chances of getting white-collar job in top MNCs.
With 6-weeks of interactive training under award-winning trainers supported with real case studies and actionable project work, you will master the art of digital marketing in no time. In addition, our internship program will expose you to real world digital marketing strategies that not only help you gain experience but also infuse confidence in your skills and ability. This way you can confidently crack job interviews at any company.
Click here for more information on Certification Course in Digital Marketing
Digital marketers need to have good analytical skills. Their responsibilities range from auditing the full website (so that they can suggest improvisations) to implementing SEO strategies and launch Pay Per Click ad campaigns. Also, they need to track the conversions, monitor visitor activities and accordingly, alter or modify the marketing strategies, if need be. The ultimate aim of the digital marketer is to communicate and convince the target customers of a product or service, of its value. With their online marketing strategy, they should be able to drive maximum traffic to the product or service page and persuade them in the right way, to buy the product or service.
In this digital age, online marketing is imperative. The basic principle of marketing stays the same, however, only the channels of marketing and the specific tactics are different. So, if you want to make it big in the digital marketing industry, you need to study trends and educate yourself constantly of the emerging trends. To get the best result, you must think out of the box and launch online marketing campaigns for your brands that will get the maximum attention.
The future of aspiring digital marketing is really bright. This is due to the fact that a lot of companies, old and new alike, are concentrating more on online marketing, instead of traditional forms of marketing. As a matter of fact, companies that once invested hugely in traditional marketing are now more interested in investing in digital marketing. So, whether you want to start your own digital marketing agency, or would like to work in one of the renowned digital marketing companies or are interested in taking up a job as an in house digital marketing manager of a leading brand, the job prospects are very high.
So go ahead, join a digital marketing certification program, get some hands on experience in real life projects and network with other professionals from the digital marketing industry- do it right and you will soon see yourself climbing the digital marketing ladder.