How to set up Facebook Business Manager?

Facebook business manager is one of the most powerful tools for managing Facebook ad accounts, pages, pixels and other assets in one place.

Unfortunately, many business owners and marketers do not know how to fully utilize the features of Facebook business manager.

In this Facebook business manager tutorial, you will learn how to set up Facebook Business manager properly and also discover the best practices for managing Facebook pages, ad accounts, permissions, roles and Facebook pixels.

Let’s begin with the basics first.

If you are new to Facebook business manager, you can learn more about Facebook business manager here

What is Facebook business manager?

Facebook Business Manager is useful tool for you if you are managing multiple Facebook pages, multiple Facebook ad accounts. This tool is very useful for social media agencies, digital marketing agencies, digital marketing consultants and freelancers who are working with clients.

Facebook business manager can also be used by business owners having in-house team or managing multiple accounts.

With Facebook business manager, you can…

Create And Manage Multiple Assets

All of your assets such as a Facebook Page, Instagram account, audience list or product catalogue can be managed in one place.

Control User Access And Permissions

You can assign different level of access to your team, partner agencies and vendors, who work on your ad accounts, Pages and apps. The best part? You can do this while maintaining full ownership and control of all your assets.

Track Your Campaigns & Ads

You can monitor campaigns on Facebook and Instagram more efficiently using overviews and detailed views of your ads performance.

How to set up a Facebook Business Manager

Setting up a new Business Manager account can be a little complicated but if you follow this step-by-step buide to set up Facebook business manager, you will be able to save your time.

Step 1: Create a Business Manager account

To get started, visit Facebook’s Business Manager homepage here and click the blue CREATE ACCOUNT button in the top right corner.

Facebook business manager login

  1. Go to (make sure you have a personal Facebook profile)
  2. Click “Create Account”
  3. Fill in your business name in the pop-up, and click “continue”
  4. Enter your name and business email address.

set up Facebook business manager account


Your Business Manager account will be created on the fly and you will be taken to your Business Manager dashboard.

Don’t forget to verify your email address.

Once your business email is verified, you can move to next steps

Step 2: Add your primary Facebook page in your Facebook business manager

Facebook manager requires, primary page. You can either create a new page or you can connect your existing Facebook page.

If you don’t have an existing page, select “Create a New Page”

I would recommend to create a new page.

If you want to use existing page, you will be asked to fill in the name or URL of your Facebook page. Start typing name of your Facebook page and select your page from the list and click “Add page” button.

NOTE: You must have admin access to page you want to use in your business manager.

Creating or Adding a Facebook Ad Account:

  1. Go to your Go to your Business Manager Settings
  2. Click on “People and Assets” and select “Add New Ad Accounts” on the right-hand side.
  3. Choose the option that applies to you.
  4. If you are creating a new ad account, you need to provide Facebook some additional information about your business and enter your credit card information. To do so, navigate to “Ad Account Settings” under your Business Manager menu and fill in all the blanks under “Account Information”.
  5. Almost done! Next step is to add a payment method. Navigate to “Ad Account Settings” and click on “Billing & Payment Methods”.

What’s next?

Congratulation, now you know how to create Facebook business manager account, how to set up Facebook business manager. Now you are ready to create your Ad campaign. Here you may want to create Facebook pixel, upload images and videos for your Facebook pages and ads.

Now try creating Facebook business manager account and share your feedback and learning in comments.