Purpose of this digital marketing tutorial is to create awareness about digital marketing and help you understand the fundamentals of Digital Marketing.
If you search on the internet about digital marketing tutorials for beginners, you will find many websites and blogs about digital marketing and various digital marketing courses.
Unfortunately, many digital marketing tutorials available online are outdated and don’t offer latest information.
This digital marketing tutorial has been created to answers all the questions related to digital marketing and help you learn the basics of digital marketing.
If you are looking for Digital marketing tutorials in PDF, you can download our new Digital marketing Tutorial PDF 2020 here
Topics covered under this digital marketing tutorial:
- Marketing and Sales fundamentals
- Digital marketing overview and basics
- Various digital marketing channels
- Digital marketing framework
What is Marketing?
Before you learn Digital Marketing, It’s important to understand what is marketing.
Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept which is used to make a comprehensive plan of action to generate leads, increase sales, increase brand awareness or acquire more customers.
In very simple terms Marketing means communicating the RIGHT message, to the RIGHT people using RIGHT medium.
Marketing plays a major role in creating awareness about a business, increasing customer base, growing sales and building brand. Marketing is one of the most important parts of any business and without effective marketing, growing business becomes almost impossible.
Effective marketing requires careful planning, creative approaches, and smart execution
What is Digital Marketing?
Digital marketing is all about promoting a business using digital channels like Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing and the list is huge…
Basically, digital marketing is umbrella term used for the combination of various digital marketing techniques and strategies like SEO, Social media, paid ads, Facebook ads, email marketing, content marketing etc.
To understand digital marketing, it’s important to first understand digital marketing channels and concepts.
Digital marketing is not new. It’s been around since the Internet started. Now digital marketing is becoming popular due to the increase in internet users, mobile phone users and digital content consumption.
What are major topics covered under Digital Marketing?
Digital marketing is huge and complex, which includes many topics and sub-topics. To become a digital marketing expert, it’s important to have knowledge about all digital marketing topics
List of digital marketing topics
- Search Engine Optimisation (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- PPC Advertising
- Display Advertising
- Content Marketing
- Affiliate Marketing
- E-Mail Marketing
- Mobile Marketing
- Digital Video Advertising
- Online Digital PR
- Influencer marketing
Search Engine Marketing
Search engine marketing is also known as inbound marketing by some people. Search engine marketing means you use search engine as your primary marketing channel. Search engine marketing contains SEO and search advertising.
Search Engine Optimization (Also known as SEO)
Search engine optimization is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on website from search engines. In digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on website without spending too much.
Things to know about SEO
- SEO is a long term strategy
- SEO is part of inbound marketing and Search Engine Marketing
- SEO gives you better ROI compared to other channels.
- Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly.
Search advertising is another popular channel of digital marketing. Search advertising is often confused with PPC. Search advertising is about paid advertisement in search engines.
- Search advertising is paid advertising
- Typically advertiser will pay per click
- display advertising is also part of search advertising sometimes
- Google Adwords is one of the most popular platform for search advertising
Social Media Marketing
Social media marketing is about using social networking platforms and social media websites for marketing. Social media marketing is now becoming popular due to increase in internet users and social networking users. Social media marketing is about promoting business using social networking platforms like Facebook, Twitter, Instagram, Google+, Quora, LinkedIn and many such popular social media networking website.
- Social media marketing is growing very fast
- Social media advertising is also part of social media marketing
- social media marketing has both organic and paid channels
- Facebook Ads, LinkedIn ads, Twitter Ads etc. is part of social media marketing
E-mail marketing is one of the most confusing part of digital marketing mix. some people call it bulk mail, some people call it mass mail and some are even confused between mass mail and email marketing.
Email marketing is very old marketing channel and it’s also changing very fast. email is one of the most preferred communication channel for marketing after SMS and growth of whatsapp and other marketing channels.
Email marketing is not the primary channel for marketing but it’s an enabler. It’s a communication channel between brands and buyers. Everyday email marketing is improving and now email marketing has become part of marketing automation.
Marketing Automation is the future of email marketing.
- E-mail marketing is now becoming part of marketing automation
- Email marketing is a very effective medium for communication
- Email marketing offers much better ROI compared to many other marketing channels
SMS marketing is actually not part of digital marketing, but SMS marketing can be used along with other marketing methods as part of a digital marketing strategy.
SMS marketing is used for sending promotional messages or reminders or sharing content with the audience.
SMS marketing can be very effective for real estate, education and healthcare businesses
Google Ads is a digital advertising platform by Google which is used by advertisers to show ads using Google Ads. Google ads allow advertisers to create search ads, display ads, YouTube video ads, Shopping ads and also Mobile App download ads.
Google Ads is a versatile advertising platform used by many brands and individuals to attract website traffic or generate leads using paid advertising.
Content marketing is a digital marketing strategy where marketing is done using high-quality and relevant content.
This content can be blog posts, articles, email newsletters, white papers, case studies, research papers/reports, infographics, videos, webinars, e-magazines, e-books, and much, much more.
It’s about creating the right content and promoting content using SEO, SEM, Social Media and other digital marketing channels.
YouTube is the second largest search engine after Google. YouTube allows users to search and watch videos. Brands can use YouTube marketing to share video content, useful tips, a demo of the product and educate potential customers.
YouTube marketing can be very effective marketing and there is no cost for creating a channel or uploading videos on YouTube.
YouTube advertising means showing ads on the YouTube platform. You can create YouTube video ads using Google Ads and promote your ads on other YouTube videos, show ads to the specific target audience and also use it for driving paid traffic on the website.
Facebook advertising is about using Facebook ads platform for creating sponsored ads. Facebook advertising allows you to reach a specific audience or driving paid traffic.
Facebook advertising is used by thousands of brands for brand building, new products awareness, lead generation and sales.
Since Instagram is part of the Facebook network only, the Facebook ads platform is used for creating and showing ads on Instagram.
Now you know what is a digital marketing and various digital marketing channels, you can now move to the next article of how digital marketing works.