Digital Marketing Tutorial & Notes for Beginners 2023

In this digital marketing tutorials and notes, you will learn everything from basics to advanced digital marketing and various digital marketing tips and ideas.

Are you curious about digital marketing but unsure of where to start? In this digital marketing tutorials for beginners, we’ll go through the basics of digital marketing – from understanding what it is, to what channels are available, to how you can make the most of your digital marketing strategy. Whether you’re a beginner or an experienced marketer, this guide will provide you with all the information you need to jumpstart your digital marketing journey!

For many years, marketing campaigns were based on traditional media including TV, print and radio ads.

For many years, traditional media such as television, print, and radio advertising were the primary means of marketing for businesses. These traditional forms of advertising allowed companies to reach a broad audience and promote their products or services to a large number of people at once.

Television commercials were often considered the most effective form of advertising due to the ability to reach a mass audience simultaneously. Print advertising, such as in newspapers or magazines, allowed for more targeted advertising to specific demographics or geographic regions. And radio ads provided an audio platform for businesses to reach listeners during their commutes or while doing other activities.

However, with the rise of digital technology and the internet, the marketing landscape has shifted towards digital marketing. Digital marketing allows companies to reach a more targeted audience through social media, email marketing, search engine optimization (SEO), and other digital channels. As a result, many companies have shifted their marketing efforts away from traditional media and towards digital marketing strategies.

1. Digital Marketing Fundamentals
   1. What is digital marketing?
   2. How digital marketing has transformed marketing?
   3. Benefits of digital marketing
2. Digital Marketing channels

This latest digital marketing tutorials is best place to get started with digital marketing and upfrade your knowledge.

Digital Marketing has become one of the most commonly used terms these days. Digital marketing is going to change the way marketing is done. Very soon digital marketing, digital advertising and digital media will replace traditional marketing.

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Whether you are a student, Working professional, experienced digital marketer or even business owner, this digital marketing tutorial will help you understand the fundamentals of digital marketing and help you learn digital marketing from scratch.

Digital marketing is a great way to reach new customers and grow your business. It allows you to target a specific audience and measure results. With so many options available, it can be overwhelming to know where to start. But don’t worry, we’re here to help!

This guide will introduce you to everything you need to know about digital marketing. We’ll cover the basics of each channel and give you tips on how to get started. By the end, you’ll have a better understanding of how digital marketing can help your business achieve its goals.

Why learn from this digital marketing tutorial?

If you search on the internet about digital marketing tutorials for beginners, you may find many websites and blogs about digital marketing and various digital marketing courses.

Unfortunately, many digital marketing tutorials available online are outdated and don’t offer the latest information. Some are very old and offer only theoretical knowledge.

In this new and updated digital marketing tutorial, you will learn core concepts of digital marketing, how to use digital marketing for business, how to become a digital marketing expert and many other topics.

Topics covered under this digital marketing tutorial:

• Fundamentals of Digital marketing
• What is digital marketing?
• How does digital marketing work?
• What are different types of digital marketing channels?
• Difference between traditional marketing and digital marketing?
• Getting started with digital marketing

What is Marketing?

Before you learn Digital Marketing, It’s important to understand what is marketing.

Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept that is used to make a comprehensive plan of action to generate leads, increase sales, increase brand awareness or acquire more customers.

In very simple terms Marketing means communicating the RIGHT message, to the RIGHT people using RIGHT medium.

Marketing plays a major role in creating awareness about a business, increasing customer base, growing sales and building a brand. Marketing is one of the most important parts of any business and without effective marketing, growing a business becomes almost impossible.

Effective marketing requires careful planning, creative approaches, and smart execution

What is Digital Marketing?

Digital marketing is all about promoting a business using digital channels like the Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing and the list is huge…

Basically, digital marketing is an umbrella term used for the combination of various digital marketing techniques and strategies like SEO, Social media, paid ads, Facebook ads, email marketing, content marketing etc.

History of Digital Marketing

Digital marketing is not new. It’s been around since the Internet started. Now digital marketing is becoming popular due to the increase in internet users, mobile phone users and digital content consumption.

Actually, digital marketing was first known as internet marketing and online marketing. In those early days of the internet, mainly the internet was used for communication via email and websites and SEO was used for online advertising and marketing.

When social media platforms like Facebook, Instagram became popular, video platforms like YouTube became popular and people started using mobiles and companies started using websites, social media and videos etc for marketing. This is how digital marketing was started and became popular as an umbrella term.

Digital Marketing Framework:

Digital marketing is complex, which includes many topics and sub-topics. To become a digital marketing expert, it’s important to have knowledge about all digital marketing topics and understand how digital marketing works.

Digital marketing framework contains various digital marketing platforms, channels and techniques.

List of digital marketing topics and channels

• Search Engine Optimisation (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• PPC Advertising
• Display Advertising
• Content Marketing
• Affiliate Marketing
• E-Mail Marketing
• Mobile Marketing
• Digital Video Advertising
• Online Digital PR
• Blogging
• Influencer marketing

1. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs).

Features:

• Keyword research and analysis
• On-page optimization
• Technical optimization
• Off-page optimization
• Content marketing

Potential results:

• Increased organic traffic
• Higher search engine rankings
• Improved user engagement

2. Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) advertising is a digital marketing technique where businesses place ads on search engines or social media platforms and pay for each click that directs users to a website.

Features:

• Keyword research and analysis
• Ad creation and management
• Bid management
• Landing page optimization
• Campaign tracking and analysis

Potential results:

• Increased website traffic
• Improved brand awareness
• Higher conversion rates

3. Content Marketing

Content marketing is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Features:

• Blogging
• Infographics
• E-books
• Whitepapers
• Webinars

Potential results:

• Increased website traffic
• Higher engagement rates
• Improved brand loyalty

4. Social Media Marketing

Social media marketing is the process of promoting a brand or product on social media platforms, such as Facebook, Twitter, and Instagram.

Features:

• Social media profile creation and management
• Content creation and distribution
• Social media advertising
• Community engagement

Potential results:

• Increased brand awareness
• Improved customer engagement
• Higher conversion rates

5. Influencer Marketing

Influencer marketing is a digital marketing strategy where businesses partner with social media influencers to promote their brand or product to their followers.

Features:

• Influencer research and outreach
• Campaign management
• Affiliate marketing
• Social media advertising

Potential results:

• Increased brand credibility
• Improved engagement rates
• Higher conversion rates

6. Email Marketing

Email marketing is a digital marketing technique that involves using email to communicate with customers and prospects, promote products or services, and build relationships.

Features:

• Email list management
• Email design and development
• Email automation
• A/B testing
• Analytics and reporting

Potential results:

• Increased website traffic
• Higher conversion rates
• Improved customer loyalty

7. Video Marketing

Video marketing is a digital marketing technique that involves creating and sharing video content to promote a brand or product.

Features:

• Video production
• Video distribution
• Live video streaming
• Video advertising

Potential results:

• Increased engagement rates
• Higher conversion rates
• Improved brand awareness

8. Affiliate Marketing

Affiliate marketing is a digital marketing strategy where businesses partner with other businesses or individuals to promote their brand or product and earn a commission on each sale.

Features:

• Affiliate research and outreach
• Campaign management
• Commission tracking
• Affiliate network management

Potential results:

• Increased website traffic
• Higher conversion rates
• Improved brand awareness

9. Retargeting

Retargeting is a digital marketing technique where businesses target users who have previously interacted with their website or ads, with the aim of encouraging them to return and complete a purchase.

Features:

• Cookie-based tracking
• Ad creation and management
• Segmentation
• A/B testing
• Analytics and reporting

Potential results:

• Increased conversion rates
• Improved ROI
• Reduced cart abandonment rates

10. Chatbots

Chatbots are artificial intelligence-powered tools that can communicate with customers through chat interfaces, providing assistance and answering questions.

Features:

• Chatbot development and implementation
• Integration with messaging platforms
• Natural language processing
• Analytics and reporting

Potential results:

• Improved customer service
• Higher engagement rates
• Reduced response time

11. Mobile Optimization

Mobile optimization involves ensuring that a website or app is optimized for viewing and use on mobile devices.

Features:

• Responsive web design
• Mobile app development
• Mobile-specific content
• Mobile optimization testing

Potential results:

• Improved mobile user experience
• Higher mobile search rankings
• Increased mobile traffic and conversions

12. Voice Search Optimization

Voice search optimization involves optimizing website content and structure for voice search queries, which are becoming increasingly popular with the rise of smart speakers and digital assistants.

Features:

• Keyword research for voice search
• Natural language processing
• Featured snippets optimization
• Schema markup implementation

Potential results:

• Increased traffic from voice search
• Improved search engine rankings
• Improved user experience

13. Social Listening

Social listening involves monitoring and analyzing social media conversations and mentions of a brand or product to gain insights into customer behavior and sentiment.

Features:

• Social media monitoring
• Sentiment analysis
• Competitive analysis
• Reporting and analytics

Potential results:

• Improved customer engagement
• Increased brand loyalty
• Improved reputation management

14. User-Generated Content (UGC)

User-generated content (UGC) involves encouraging customers to create and share content related to a brand or product, which can help to build brand awareness and loyalty.

Features:

• UGC campaign creation and management
• Social media monitoring for UGC
• User rewards and incentives
• Analytics and reporting

Potential results:

• Increased brand awareness
• Improved engagement rates
• Higher customer loyalty

15. Local SEO

Local SEO involves optimizing a business’s website and online presence to improve its visibility and ranking for local search queries.

Features:

• Local keyword research
• Google My Business optimization
• Local directory listings
• Reviews management

Potential results:

• Increased local search rankings
• Improved online visibility for local customers
• Increased foot traffic to physical locations

16. Web Analytics

Web analytics involves analyzing website and digital marketing data to gain insights into user behavior and measure the effectiveness of marketing campaigns.

Features:

• Data tracking and analysis
• Conversion tracking
• Goal setting and tracking
• A/B testing
• Reporting and analysis

Potential results:

• Improved marketing campaign ROI
• Improved user experience
• Improved website performance

17. Personalization

Personalization involves tailoring marketing messages and content to individual users based on their behavior and preferences.

Features:

• Data collection and analysis
• Customer segmentation
• Personalized content creation
• Dynamic content delivery

Potential results:

• Improved customer engagement
• Higher conversion rates
• Improved customer loyalty

18. Interactive Content

Interactive content involves creating engaging and interactive content, such as quizzes, polls, and games, to increase user engagement and improve brand awareness.

Features:

• Interactive content creation
• Distribution and promotion
• Analytics and reporting

Potential results:

• Improved user engagement
• Increased brand awareness
• Higher conversion rates

19. Influencer Marketing

Influencer marketing involves partnering with influential individuals or organizations to promote a brand or product to their followers.

Features:

• Influencer identification and outreach
• Campaign creation and management
• Contract negotiation
• Analytics and reporting

Potential results:

• Increased brand awareness
• Higher engagement rates
• Improved customer trust

20. Video Marketing

Video marketing involves creating and distributing video content to promote a brand or product.

Features:

• Video content creation
• Distribution and promotion
• Video SEO optimization
• Analytics and reporting

Potential results:

• Increased user engagement
• Higher conversion rates
• Improved brand awareness

These are just a few of the many digital marketing techniques and strategies available to businesses. By utilizing a combination of these tactics and continuously analyzing and optimizing their campaigns, businesses can create effective digital marketing strategies that drive results and help them achieve their goals.

Search Engine Marketing

Search engine marketing is also known as inbound marketing by some people. Search engine marketing means you use a search engine as your primary marketing channel. Search engine marketing contains SEO and searches advertising.

Search Engine Optimization (Also known as SEO)

Search engine optimization is one of the most important parts of Digital Marketing. SEO is about getting organic traffic on a website from search engines. In the digital marketing space, SEO is considered as one of the most effective channels for getting visibility, traffic on a website without spending too much.

Things to know about SEO

1. SEO is a long term strategy
2. SEO is part of inbound marketing and Search Engine Marketing
3. SEO gives you better ROI compared to other channels.
4. Search Engine Optimization is difficult, complex and time-consuming. But, delivers better results if implemented properly.

Search Advertising 

Search advertising is another popular channel of digital marketing. Search advertising is often confused with PPC. Search advertising is about paid advertisement in search engines.

1. Search advertising is paid to advertise
2. Typically advertisers will pay per click
3. display advertising is also part of search advertising sometimes
4. Google Adwords is one of the most popular platforms for search advertising

Social Media Marketing

Social media marketing is about using social networking platforms and social media websites for marketing. Social media marketing is now becoming popular due to increase in internet users and social networking users. Social media marketing is about promoting the business using social networking platforms like Facebook, Twitter, Instagram, Google+, Quora, LinkedIn and many such popular social media networking websites.

1. Social media marketing is growing very fast
2. Social media advertising is also part of social media marketing
3. social media marketing has both organic and paid channels
4. Facebook Ads, LinkedIn ads, Twitter Ads etc. is part of social media marketing

Email Marketing

E-mail marketing is one of the most confusing parts of the digital marketing mix. some people call it bulk mail, some people call it mass mail and some are even confused between mass mail and email marketing.

Email marketing is very old marketing channel and it’s also changing very fast. email is one of the most preferred communication channel for marketing after SMS and growth of whatsApp and other marketing channels.

Email marketing is not the primary channel for marketing but it’s an enabler. It’s a communication channel between brands and buyers. Everyday email marketing is improving and now email marketing has become part of marketing automation.

Marketing Automation is the future of email marketing.

1. E-mail marketing is now becoming part of marketing automation
2. Email marketing is a very effective medium for communication
3. Email marketing offers much better ROI compared to many other marketing channels

SMS Marketing

SMS marketing is actually not part of digital marketing, but SMS marketing can be used along with other marketing methods as part of a digital marketing strategy.

SMS marketing is used for sending promotional messages or reminders or sharing content with the audience.

SMS marketing can be very effective for real estate, education and healthcare businesses

Google Ads

Google Ads is a digital advertising platform by Google which is used by advertisers to show ads using Google Ads. Google ads allow advertisers to create search ads, display ads, YouTube video ads, Shopping ads and also Mobile App download ads.

Google Ads is a versatile advertising platform used by many brands and individuals to attract website traffic or generate leads using paid advertising.

Content Marketing

Content marketing is a digital marketing strategy where marketing is done using high-quality and relevant content.

This content can be blog posts, articles, email newsletters, white papers, case studies, research papers/reports, infographics, videos, webinars, e-magazines, e-books, and much, much more.

It’s about creating the right content and promoting content using SEO, SEM, Social Media and other digital marketing channels.

YouTube Marketing

YouTube is the second largest search engine after Google. YouTube allows users to search and watch videos. Brands can use YouTube marketing to share video content, useful tips, a demo of the product and educate potential customers.

YouTube marketing can be very effective marketing and there is no cost for creating a channel or uploading videos on YouTube.

YouTube Advertising

YouTube advertising means showing ads on the YouTube platform. You can create YouTube video ads using Google Ads and promote your ads on other YouTube videos, show ads to the specific target audience and also use it for driving paid traffic on the website.

Facebook Adverting

Facebook advertising is about using the Facebook ads platform for creating sponsored ads. Facebook advertising allows you to reach a specific audience or driving paid traffic.

Facebook advertising is used by thousands of brands for brand building, new products awareness, lead generation and sales.

Instagram Advertising

Since Instagram is part of the Facebook network only, the Facebook ads platform is used for creating and showing ads on Instagram.

Conclusion

Hope this digital marketing tutorial has helped you understand digital marketing and topics covered under digital marketing. If you are planning to start your career in digital marketing, you can consider joining our digital marketing courses – We offer online and offline digital marketing courses for students, digital marketing courses for working professionals, digital marketing courses for graduates and undergraduates and entrepreneurs.