Digital marketing career scope & job opportunities in India

Digital marketing is a consistently growing in India. As more and more companies are switching to digital marketing, the demand for digital marketing professionals has also increased in India. Due to growing demand of digital marketing professionals, digital marketing has become one of the most lucrative career options.

Digital Marketing is growing at a rate of 25-30% in India annually. As per recently published data, India has reached 500 million users of the internet by the end of 2018. India also has the World’s largest Facebook population.

According to surveys conducted by various market research companies, demand for digital marketing professionals, social media marketing experts, SEO executives, bloggers, content writers, ecommerce executives and digital marketing trainers is growing very fast.

As per survey and research digital marketing jobs In India, tis expected to grow rapidly.

Digital Marketing as career

If you are considering to start your career in Digital marketing or looking for answers to your questions related to career scope in digital marketing in India, this article will help you take the right decision.

In this article you will get answers to following questions:

  • Is digital marketing good career in India?
  • Why digital marketing is best career option?
  • What is scope of digital marketing in India?
  • What kind of job profiles available in digital marketing?
  • What are skills required to start career in digital marketing?
  • How much salay can we get as fresher?

This article will also help you choose right digital marketing course to start your career in digital marketing.

It’s very important to know about career scope, jobs, salary offers, salary for fresher, future scope, educatioal qualifiation required to start career in digital marketing

Now before we learn more about digital marketing career and job opportunities, let’s first understand what is digital marketing?

What is digital marketing?

Digital marketing is the latest form of marketing strategy where marketing and promotion is done using digital channels and digital media.

Digital marketing is the most effective ways to promote business and compared to traditional marketing digital marketing offers many benefits.

Unlike in old marketing, you would use tele-calling, door-to-door promotion and other outdated methods, digital marketing can be done from office or home.

Biggest advantage of digital marketing is that you don’t really need to go out to hunt for customers. Customers comes to you via Internet, SEO, social media, email marketing and paid advertising.

You can learn more about digital marketing basics here on this blog article

Digital Marketing is growing very fast in India

Rapid growth of internet users in India has created mutiple opportunities for online business and growth. Whether we want to find information, buy product or even order food, we use internet or mobile. So there’s no doubt that the future of digital marketing in India looks promising.

Due to growth of Internet users and change in buying behaviour of customers, companies are moving to digital marketing as their primary marketing channel. Many small to medium companies have already started digital marketing and many companies have started to use digital marketing for business promotion.

digital marketing career


RoleSalary in Rupees
Digital Marketing Manager4 lakhs to 10 lakhs
SEO Manager3 lakhs to 7 lakhs
SEM/PPC expert3 lakhs to 5 lakhs
Web developer/designer3 lakhs to 6 lakhs
Social Media Manager3.5 lakhs to 7 lakhs
Content Writer2.5 lakhs to 5 lakhs

Growing demand of digital marketing professioals in India

Over the past few years digital marketing in India has seen exponential growth and digital marketing has already created multiple job opportunities.

If you search for digital marketing executive jobs in Mumbai, digital marketing jobs in India or social media executive jobs, you will notice that multiple job portals have thousands of openings for digital marketing professionals.

According to a business insider India report, digital marketing as a career is one of the fastest growing career in India.

Future of digital marketing in India

internet users in india


learn Digital Marketing – A Career Perspective of Digital Marketing

Many companies or organisation are looking for SEO manager, SEO expert, SMM, digital marketing expert, manager, specialist who control, manage their online marketing activities.

Here are Some convincing reasons that show why learn Digital Marketing?

  • Growth of Digital Marketing is undergoing exceptional.
  • If You are passionate about online marketing and strongly interested in the field so their is huge future in the digital industry.
  • The spend on digital marketing is on the rise.
  • Digital media has now become main focus of every organization’s marketing plans.
  • As a marketing professional, you need to know how to leverage the digital media to your advantage.
  • Staying ahead of the competition.
  • Digital marketing will continue to evolve.
  • Digital Marketing is one of the top jobs in Online Marketing.
  • SMM, SEO are two of the top Skills across the world.
  • Digital marketing is now mainstream, and considered a top priority for online marketers.

Here are some more information says that digital marketing is growing day by day and therefore many companies are providing job in digital marketing.

Demand and Supply of Marketing Skills

In a study found that the recruiters stated that there is a shortage of skilled candidates for existing online marketing roles.

And in analytics also found out that one of the biggest national talent shortages is for online marketing manager roles, SEO Manager, SMO manager, where only two candidates are available per job opening.

Skills in Marketing Professionals

it’s also observed that, 20 of the most common digital marketing-related job titles being listed, requires a broad mix of skills. And “Companies will increasingly look for rounded individuals who can combine analytical skill with the ability to apply this knowledge in a practical and creative context.”

The success of a online marketing depends on its ability and knowledge to understand their customers. As a result, when recruiting for online marketing job roles, they are looking for professionals who can combine their analytical skills with the ability to apply this knowledge creatively and become a digital marketing professionals.

The job ads contained the following terms:

  • content marketing
  • SEO
  • social media marketing
  • inbound marketing or digital marketing
  • Outbound Marketing
  • PPC (pay-per-click)
  • Google Analytics

Career Options in Digital Marketing

Digital marketing has proven itself to be are faster and able to adapt in the real world, and resulting in rapid growth. Digital marketing is a large field and the career opportunities are also available in large quantities.

Some of the Career option in digital marketing

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Mobile Marketing
  • SEO Executive
  • Social Media Marketing
  • Content Writing
  • Email Marketing
  • SEO (Search Engine Optimization)
  • Digital Analytics
  • SEM
  • Web Analytics
  • Copywriter

Next Steps

If you are planning to start your career in digital marketing, you can consider learning digital marketing. We at Optron Academy offer various digital marketing courses for beginners, working professionals and also for job seekers. 

We offer online and offline digital marketing courses, digital marketing corporate training an digital marketing consulting.


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