Digital marketing is still new to many people. Digital marketing allows brands and businesses to connect with their audience and potential customers using digital channels.
In this article, we will learn digital marketing basics and fundamentals. This article will help you understand fundamentals and will answer any questions about digital marketing.
In this article, we will also learn popular digital marketing terms, which every digital marketer must know.
Digital Marketing Basics
Digital marketing is the concept of using digital platforms, internet and digital media for business promotion, brand building and marketing.
To learn digital marketing, it’s very important to learn concepts and fundamentals and then implement learning to get results.
The best part of digital marketing is that it can be used by individuals, small businesses and also by large enterprises to promote their business, improve brand visibility and increase sales.
Digital marketing topics
Digital marketing is the collection is various topics and marketing methods. To understand digital marketing, it’s important to first understand digital marketing terms and topics.
List of popular digital marketing channels and topics
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- SMM – Social Media Marketing
- SMO – Social Media Optimization
- PPC Ads – Pay per click advertising
- Digital display advertising
- Lead generation
- Email marketing
- SMS marketing
- Mobile marketing
- Affiliate marketing
- Paid Ads
- Search Ads
- Google Analytics
- Facebook Marketing
- Facebook Adverting
- Instagram Marketing
- Lead magnet
- Content marketing
- YouTube marketing
- YouTube advertising
- Video marketing
- Video advertising
- Google Ads
- LinkedIn marketing
Most Popular Digital Marketing Topics
Let’s understand every digital marketing topics in detail
SEM – Search Engine Marketing
Search engine marketing means using search engines for marketing purpose. Search engine marketing is used to drive paid of organic traffic on a website or a blog.
Search Engine Marketing is divided into two major parts
- Search advertising
Search Engine Optimization – (SEO)
Search engine optimization is the backbone of digital marketing. Search engine optimization is used to attract the targeted traffic on website or blog by optimising our website to rank in Google for the target keywords and topics.
SEO is one of the most popular topics of digital marketing and demand for SEO is growing very fast.
Benefits of using SEO
- SEO is almost free. You don’t need to pay for traffic
- SEO is long term – SEO results remain for long term
- Unlimited traffic – You can get unlimited traffic from SEO
Disadvantages of SEO
- SEO takes time to deliver results
- SEO results depend on the Google algorithm and content
- SEO is comparatively difficult than SEM or search ads
- SEO is not recommended for new and smaller website
Important things to remember about SEO
Search Engine Optimization is good for blogs, news websites and other large content-oriented websites. Since SEO depends on Google algorithm and competition, it’s time-consuming and not recommended for very small business or website with very few pages.
Search advertising is used to drive paid traffic. Marketers can use Google search ads or Bing ads to promote website in Google or other search engines.
Google Ads is one of the best examples of search advertising.
People often get confused between SEM and Google Ads – Google ads is platform used for creating ads while SEM is concept
- Search advertising is paid while SEO is free
- Typically advertiser will pay per click
- display advertising is also part of search advertising sometimes
- Google Adwords (now Google Ads) is one of the most popular platforms for search advertising
Social Media Marketing
Social media marketing is a very popular digital marketing topic. Social media marketing means, using a social networking platform for marketing and promotion. Social media marketing is mainly used for brand building, creating awareness and using various social media channels to communicate with the audience and potential customers.
Social Media Optimization
Social media optimization is a process of optimizing social media channels and properties for maximum visibility and reach across major social media platforms.
SMO is mainly used for branding and awareness objective.
SMO includes optimization of Facebook Pages, Instagram accounts, Twitter profile optimization, LinkedIn Optimization, YouTube channel optimization is also part of SMO
List of Social Media Marketing Platforms
Here are some of the most popular platforms at a glance:
Facebook: Facebook is one of the most used social media platforms. Facebook allows people to connect and share photos, videos and updates.
Facebook can be a very good social media marketing platform for B2C marketing, branding and lead generation.
Instagram: Instagram is the best way to express your business visually. The platform offers several tools to help you engage with your audience. With 500 million monthly active users, Instagram is growing extremely fast.
Twitter: Twitter is a very powerful social media platform. Highly recommended for celebrities, media and entertainment and news industry.
Pinterest: With 100 million monthly active users, Pinterest is the most popular platform people go to discover new ideas.
LinkedIn: LinkedIn is an essential social media platform for creating strong business connections online. LinkedIn can be used for sharing useful content and updates with users to enhance brand visibility and creating engagement.
Email marketing is very popular in the B2B segment. Email marketing is one of the most effective digital marketing channel used to reach a specific audience.
Email marketing allows brands to directly communicate with real people using email as a communication platform.
Email marketing delivers the highest ROI in the B2B segment
Please note: Don’t confuse email marketing with bulk email
Bulk email is the concept of sending thousands and hundreds of emails for promotion. While email marketing is mainly done for one to one communication.
Email marketing can be used for lead generation, lead nurturing, retargeting, webinar marketing etc
SMS marketing is actually not part of digital marketing, but SMS marketing can be used along with other marketing methods as part of a digital marketing strategy.
SMS marketing is used for sending promotional messages or reminders or sharing content with the audience.
SMS marketing can be very effective for real estate, education and healthcare businesses
Google Ads is a digital advertising platform by Google which is used by advertisers to show ads using Google Ads. Google ads allow advertisers to create search ads, display ads, YouTube video ads, Shopping ads and also Mobile App download ads.
Google Ads is a versatile advertising platform used by many brands and individuals to attract website traffic or generate leads using paid advertising.
Content marketing is a digital marketing strategy where marketing is done using high-quality and relevant content.
This content can be blog posts, articles, email newsletters, white papers, case studies, research papers/reports, infographics, videos, webinars, e-magazines, e-books, and much, much more.
It’s about creating the right content and promoting content using SEO, SEM, Social Media and other digital marketing channels.
YouTube is the second largest search engine after Google. YouTube allows users to search and watch videos. Brands can use YouTube marketing to share video content, useful tips, a demo of the product and educate potential customers.
YouTube marketing can be very effective marketing and there is no cost for creating a channel or uploading videos on YouTube.
YouTube advertising means showing ads on the YouTube platform. You can create YouTube video ads using Google Ads and promote your ads on other YouTube videos, show ads to the specific target audience and also use it for driving paid traffic on the website.
Facebook advertising is about using Facebook ads platform for creating sponsored ads. Facebook advertising allows you to reach a specific audience or driving paid traffic.
Facebook advertising is used by thousands of brands for brand building, new products awareness, lead generation and sales.
Since Instagram is part of the Facebook network only, the Facebook ads platform is used for creating and showing ads on Instagram.