Before you start implementing digital marketing for your business or start learning digital marketing, it’s important to know about digital marketing basics and fundamentals of digital marketing.

In India, digital marketing is still considered new concept compared to traditional marketing and many people are still not having basic knowledge of digital marketing.

Many people still assume that posting on social media platform or doing SEO is digital marketing.




If you want to know about digital marketing basics or fundamentals of digital marketing, this guide will help you

In this new digital marketing basics guide, I have covered all major digital marketing topics.

We will begin our journey of learning digital marketing basics by understanding some concepts, fundamentals and then we will take deep dive into digital marketing techniques.

We will also learn about various digital marketing channels and how digital marketing works.

If you don’t have time to read this complete guide, you can also download digital marketing basics in PDF format on your email.


Digital marketing is term used for marketing done using internet and digital devices like mobiles and computers. Digital marketing is a marketing concept or type of marketing where digital devices and digital channels and digital media is used to communicate marketing message with target audience.

What is Digital Marketing?

It’s very difficult to define a digital marketing than to explain it.

According to Wikipedia: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Still, if you search on internet or read books, digital marketing is defined in many ways.

Basically, digital marketing is the concept of using digital media, digital devices and digital technologies and platforms like social media, SEO, paid advertising for marketing purpose.

Digital marketing is universal term used for the combination of online marketing techniques

How digital marketing is different than traditional marketing?

Let’s first understand traditional marketing.

Traditional marketing is also known as offline marketing where marketing is done via newspaper, TV, radio or banners and hoarding ads.

traditional marketing example


History of digital marketing

Digital marketing allows brands and businesses to connect with their audience and potential customers using digital channels.

In this article, we will learn digital marketing basics and fundamentals. This article will help you understand fundamentals and will answer any questions about digital marketing.

In this article, we will also learn popular digital marketing terms, which every digital marketer must know.




Over the past few years digital marketing in India has witnesses exponential growth.  Digital marketing has become one of the most popular buzzword in India and everybody is talking about digital marketing, online marketing, social media and using digital marketing for business.

Colleges and private institutes have started offering digital marketing courses for students, working professionals and also for business owners.

Due to increasing popularity of digital marketing, SEO and social media marketing, everybody wants to learn digital marketing, know more about digital marketing.

In this article, we will learn about the basics and fundamentals of digital marketing, history of digital marketing, how digital marketing works, benefits and advantages of digital marketing for business, various digital marketing channels and how to get started with digital marketing.