December 8, 2022

Digital Marketing Courses in Mumbai by Optron Academy

If you search Google for the best digital marketing courses, you will get hundreds or thousands of results on your mobile or laptop.

But the real challenge is to find the best digital marketing course as per your learning objective.

Actually, there are many digital marketing courses provided by various digital marketing institutes and some are online courses.

Digital marketing is the latest marketing trend that allows you to promote your business using digital channels like SEO, SMO, Email marketing, affiliate marketing, mobile marketing and other similar channels.

Digital marketing has become popular in India and as per the recent study, there will be more than 1.5 lakh new job opportunities in the digital marketing industry.

If you look at the number of internet users and social media users, you will realise the power of digital.

Digital marketing is now one of the most popular, stable and lucrative career options after graduation.

Here are details about digital marketing course details

We are one of the most popular digital marketing institutes in Mumbai having our training centre in Goregaon east. We have multiple digital marketing courses for students, working professionals, business owners and also for those who are looking for a part-time job or work from home.

we have the following digital marketing courses available at our institute

  • Digital Marketing Course for Beginners (3 Months)
  • Advanced Digital Marketing Course ( 6 Months )
  • Digital Marketing Expert Level Course (12 Months)

Apart from the above courses, we also offer digital marketing workshops and short courses on specific topics like Google Ads, Facebook Ads, Lead Generation, Website Designing, Social Media Marketing, LinkedIn Marketing etc.

Digital Marketing Certified Professional (DM-101)

This digital marketing course is specifically developed for students who have completed their graduation and looking for job opportunities in digital marketing.

After completing this course students will be given certificate and placement opportunities.

Our digital marketing certified professional course will prepare students to start their career in digital marketing field as digital marketing executives.

Here are key details of this course. 

Course Name : Digital Marketing Certified Professional – DM-101

Course Duration: 3 Months (3 Days a week / 2 hrs)

Duration of Sessions : 2 Hrs of practical course

Course Level : Essential

Course Delivery : Classroom

Live Projects : Yes

Practice Assignments : Yes

Job Placement Assistance : 100%

Number of Certificates : 3 + Google AdWords + Google Analytics

Timing: Morning

Number of Students Per batch – 5 / 6

Wifi Internet : Yes

Key Features of Digital Marketing Course 

100% Practical and hands-on course

Digital marketing certified professional course is practical and hands-on course where students will learn on live projects. We will provide live projects to learn and practice.

In this practical digital marketing course, students will learn all core topics using our learning by doing learning methodology.

Experienced Faculty and Mentor

Our students will learn from experienced faculty having multiple years of experience in digital marketing industry. We don’t hire trainers on part-time basis. All instructors and trainers are passionate about training.

Our faculty and mentor will help our students learn new things in digital marketing, they will guide about how to create digital marketing strategy, how to implement, track and measure.

Live Projects for Practice

We offer real and live projects to learn digital marketing. In this live projects we will give you a website with e-commerce, Facebook page, Google AdWords account to practice.

While you work on live projects, our faculty and trainer will assist you in making campaigns and managing campaigns.

You can mention these projects in your CV

Only 5 to 7 Students per Batch

We keep our batch size between 5 to 7. Our aim is to maintain quality. Our primary focus is to deliver best training and have individual attention on each learner.

Interview Assistance and placement support

After completion of this course, we will help you make a professional CV, we will provide you interview questions and will help you prepare you for interviews.

We will send your CV to our placement partners and we have tie-ups with various companies.

Digital Marketing Course Content and Modules

Our digital marketing professional course covers everything in digital marketing to get best job in digital marketing industry.

Here are various modules and what we will cover in our modules

Digital marketing huge topic and learning entire digital marketing requires good amount of time. Here we have included all major topics and modules to get started with digital marketing career in India.

Module 1 : Marketing Fundamentals

This module covers all details about marketing, why marketing is important for business, difference between marketing, sales and advertising. In this module our students will also learn about customers and customer buying process

Topics covered in Marketing Fundamentals

  • Marketing basics
  • 4 P’s of marketing
  • Marketing and sales relationship
  • Marketing Vs. Advertising Vs. Sales
  • What is target customer
  • What is potential customer
  • What is lead

Module 2: Digital Marketing Essentials

  • Introduction to digital marketing
  • Importance of digital marketing
  • Digital vs. traditional marketing
  • Digital marketing channels
  • Getting started with digital marketing

Module 3: Website Planning and Structure

  • Fundamentals of website and domain
  • Types of websites
  • Tools used for creating websites
  • URL and meta tages
  • HTML Tags etc
  • Importance of website in digital marketing
  • Landing page and importance of landing page

Module 4 : Digital planning and channels

  • Importance of digital marketing plan
  • How to make digital marketing plan
  • Things to consider while making plan
  • Choosing right channels

Module 5: Google Analytics

  • Google Analytics overview
  • Importance of Google analytics
  • How to install GA code and track visitors
  • How to check visitors, users, sessions etc
  • How to check bounce rate, exit rate etc
  • Google Analytics setup and advance configuration

Module 6 : Google Search Console

  • What is Google search console
  • Why Search console is important
  • How to setup Google Search Console
  • How to check traffic, impressions etc

Module 7 : Search Engine Optimization

  • Introduction to SEO
  • How SEO is different from SEM and Google AdWords
  • Benefits and Advantages of SEO
  • SEO tips
  • How to start SEO project
  • SEO concepts
  • On-Page concepts
  • Off-page Concepts
  • Link Building concepts
  • Google algorithm

Module 8 : Keyword Research

  • Importance of Keyword research
  • Learning various tools for keyword research
  • Understanding root keywords, short tail keywords and long tail keywords
  • Practical  assignment : Finding keywords for SEO project
  • Practical assignment: Finding keywords for AdWords

Module 9: WordPress Setup

  • WordPress overview
  • Installing wordpress
  • Installing wordPress SEO tools
  • Installing Google Analytics
  • Introduction to WordPress SEO

Module 10 : SEO Tools and Audit

  • Types of SEO tools
  • Important SEO tools and their usage
  • SEO audit and making report
  • How to check ranking of website
  • How to check traffic of website
  • How to identify key issues of ranking
  • Assignment : SEO audit of website

Module 11: On-page Optimization (SEO)

  • Introduction to on-page optimization
  • Introduction to meta tags
  • How to optimize title for SEO
  • How to optimize description on SEO
  • Optimizing H1 tags
  • Content structure
  • Website Structure
  • Writing SEO friendly content
  • How to create internal link to improve on-page
  • On-page optimization for e-commerce website
  • on-page optimization for WordPress websites
  • Assignment : On-page optimization
  • Assignment: SEO content writing

Module 12: Off-page optimization (SEO)

  • Why Off-page optimization is important?
  • Link building techniques
  • Types of linkbuilding
  • Guest blogging introduction

Module 13: Blogging 

  • Blogging overview
  • Types of blogs
  • Importance of blog in digital marketing
  • How to start a blog
  • Blogging and Inbound marketing
  • Assignment: Create a blog
  • WordPress setup
  • Theme installation
  • Content planning
  • Content Writing

Module 14: Affiliate Marketing

  • Affiliate marketing overview
  • Types of affiliate marketing
  • Why affiliate marketing
  • Earning from affiliate marketing

Module 15: Social Media Marketing

  • Social media marketing overview
  • Role of Social media marketing in digital marketing
  • What is SMM
  • What is SMO
  • Difference between SMM and SMO
  • Social media channels
  • Social media planning
  • B2B and B2C social media
  • Selecting right social media channel as per business and marketing need

Module 16: Facebook Marketing

  • Facebook marketing overview
  • Why use Facebook marketing
  • Facebook marketing planning
  • Facebook pages  and creating pages
  • Getting more likes on Facebook pages
  • Creating Facebook groups
  • Using Facebook groups for promotion
  • Organic reach in Facebook
  • How to create a post
  • What types of posts to be created
  • How to promote Facebook posts

Module 17 : Other Social media channels

  • Introduction to LinkedIn
  • Introduction to Twitter
  • Introduction to Google +
  • Pintrest
  • Instagram
  • Whatsapp

Module 18: Paid Advertising and PPC

  • Digital Advertising Overview
  • Types of Digital ads
  • Concepts of PPC (Pay per Click Advertising)
  • Introduction to Google AdWords
  • Other paid advertising networks
  • Landing pages overview

Module 19: Facebook Advertising

  • What is Facebook Advertising
  • Why use Facebook Ads?
  • How to plan for a Facebook Ads
  • Types of Facebook Ads
  • Creating Facebook Ads
  • Selecting target audience
  • Promoting Ads
  • Checking reports of Facebook Ads

Module 20: Google Adwords

  • Google Adwords overview
  • Search Campaign
  • How Google AdWords work
  • What is Quality Score
  • How to do bidding
  • Creating AdWords account
  • Creating AdWords Campaign
  • Managing campaign
  • Keyword research for AdWords
  • AdWords reporting
  • How to check Adwords traffic in Google Analytics
  • How to optimize campaign
  • Introduction to display ads
  • Introduction to re-marketing

Module 21 : YouTube marketing

  • YouTube marketing introduction
  • Importance of YouTube marketing
  • Creating YouTube channel
  • Publishing video on YouTube channel
  • Sharing videos
  • Checking video views

Module 22: Email Marketing

  • Email marketing overview
  • Types of Email marketing
  • Email marketing tools
  • How to make email campaign
  • How to create email news letter
  • Scheduling campaign
  • Checking email marketing results
  • Reporting

Module 23 : Lead Generation

  • Introduction to leads, inquiries and opportunities
  • Lead generation techniques
  • Buying cycle of consumers
  • How to generate leads for B2B segment
  • Lead generation tricks

Module 24 : Conversion Optimization

  • Introduction to conversion rate optimization
  • conversion rate in ecommerce
  • Tips for improving conversion rate

Module 25: Content marketing

  • Content marketing overview
  • Types of content
  • E-Book marketing
  • Video content marketing
  • Content marketing examples
  • Content marketing strategies

Module 26: E-Commerce

  • Introduction to E-Commerce
  • E-Commerce and digital marketing
  • Making digital marketing plan for e-commerce
  • Starting e-commerce marketing

Module 27 : Digital PR

  • Introduction to digital PR
  • How to use PR for brand building
  • Using PR for lead generation

Module 28 : Marketing Automation

  • Future of digital marketing
  • Marketing automation
  • Benefits of marketing automation

Module 29 : Case Studies

  • Digital marketing case studies
  • Social media case studies
  • SEO case studies
  • AdWords case studies

Module 30 : Projects & Jobs

  • Project planning for digital marketing
  • Implementation and setup of project
  • Project reporting
  • Finding jobs
  • Interview preparation
  • Interview tips

Qualification Required for Admission

Digital marketing certified professional course is for students who have completed graduation. This course requires minimum bachelor’s degree to get admission.

Admission Procedure for Digital marketing course

Step 1  – Register on optron.in website and fill admission form

Step 2 – Request for appointment for telephonic interview

Step 3 – Visit our center in Goregaon on Saturday with prior appointment

Step 4 – Discuss with our career expert and coach and get approval

Step 5 – Make payment by Cash, Cheques or Online

Step 6 – Start your journey to digital marketing