April 13, 2024

How to become a digital marketing expert – Step by Step Process

Do you want to become a Digital Marketing Expert and earn money like other digital marketing experts are earning?

Are you confused about how to start and what to learn in digital marketing?

You are not alone. There are many students and professionals having similar challenges and many questions about how to become a digital marketing expert.

Don’t worry!

I am going to answer all your questions and will also guide you about becoming a successful digital marketing expert and how to start your career in digital marketing

I may not be able to give you any guarantee about earnings like other bloggers or institutes gives, but I can assure you that if you give your 100%, earning is unlimited.

I will also provide you links to some of the good digital marketing courses to learn and resources to upgrade your digital marketing skills.

What is Digital Marketing?

This is the first thing we need to answer before we go to our main topic.

Digital Marketing is all about promoting business using digital channels and digital media.

Digital marketing is a concept of communicating with customers and target audience using various digital channels like social media, blogs, YouTube videos and email marketing.

Why become a Digital Marketing expert?

Digital is the future of marketing.

From TV to Payment and from Payment to Printing, everything is becoming digital.

Having a digital marketing knowledge has become essential even for people who are not in the digital marketing industry.

Digital Marketing has become extremely popular in India since the past few years. Almost every small to big companies are investing in Digital marketing and they are moving their marketing budget from traditional to digital.

Not only that, but even consumers are also using digital platforms like a search engines (Google) and social media to research products, they are using e-commerce websites like Amazon and Flipkart to buy products online.

According to IMRB International study, India currently spends 12% on digital marketing. The Times Internet comprehensive online study of CMO’s and CDO’s states that digital spending shoots up to 50%-55% for some brands and industries.

The spending is as high as 75%-80% in the consumer retail industry.

Companies who are still using traditional marketing have started moving towards digital marketing, but due to limited knowledge about digital marketing, they will need digital marketing experts to guide them and help them with digital marketing.

This is a major reason why companies are hiring digital marketing experts to take care of their digital marketing projects.

What does digital marketing experts do?

Digital marketing experts do many things. From creating a digital marketing strategy to analysing traffic and implementing strategies to grow business.

Digital marketing experts are mainly responsible for implementing a digital marketing strategy. Digital marketing experts work on many digital marketing channels to drive more traffic on the website, promote business on Social Media, managing digital ad campaigns, improving conversion etc.

How to become a digital marketing expert?

Digital marketing is not a theory. Digital marketing is practical. You can’t become a digital marketing expert by reading a blog, reading a book or watching videos.

To become a digital marketing expert, you must first learn digital marketing, practice digital marketing and keep learning new things happening in the digital marketing industry.

You must start with understanding digital marketing concepts, marketing concepts, understand business and various digital marketing tools used for SEO, social media, e-mail marketing, lead generation, medial planning etc.

It’s important to know about upcoming digital marketing trends also. You must keep yourself updated about the latest news in the digital marketing field.

Here is the step by step process to becoming a digital marketing expert

Step 1 – Start reading Digital marketing blogs and tutorials

To become a digital marketing professional you must start understanding digital marketing concepts, learn more about what is digital marketing what are different topics in digital marketing.

Digital marketing is not just one topic, digital marketing has many subjects like SEO, SEM, Social media marketing, video marketing, affiliate marketing, digital advertising, Google Ads, Facebook ads, email marketing etc.

Before you move to advanced topics, you must first start with the basics of digital marketing

Step 2 – Start learning online courses of Digital Marketing from Basics

There are many online videos about digital marketing and many free courses. Watch some of the digital marketing tutorial videos to get started.

It’s better to learn concepts first and remember terminologies.

Step 3 – Learn Digital marketing terminology

To start your career in digital marketing, you must know digital marketing terms. Terms like CPC, PPC, Google Ads, CPM etc.

Step 4 – Start with SEO and content writing

SEO is the backbone of Digital Marketing. Digital Marketing start with SEO and ends with SEO. To become expert in Digital Marketing, you must become SEO expert.

Practice SEO and content writing to improve your SEO skills.

Step 5 – Buy a good quality laptop (MacBook is best)

You will need a good quality laptop with latest operating system and browser, various digital marketing tools, SEO tools, image editors and applications to edit and modify web pages.

MacBook is best choice for digital marketing professionals. It’s stable, fast and secure. MacBook comes with many applications for recording screen videos, image editors and applications for editing videos.

Step 6 – Start your own website and a blog

As I mentioned in this post, digital marketing is all about results and practical approach. It’s not theory. Unless you have your own website or a blog you can’t practice digital marketing.

Create a website and a blog first.

You can buy a domain name from Godaddy and host website on Siteground.com

Step 7 – Attend Digital Marketing workshops and seminars

Digital marketing seminar and workshops are great place to learn new things in digital marketing, you get to meet new people, you can learn from them. Attending seminar on various upcoming topics can help you stay updated about latest news and skills in digital marketing world.

Step 8 – Join a good Digital Marketing Course

Digital marketing is not just a theory. it’s all about learning practically by doing. Always choose classroom training with limited students per batch.

Make sure courses have practical and hands-on training.

There are many digital marketing institutes and courses which are just providing basic digital marketing course and some certificates.

The certificate may add value but knowledge and practical knowledge is more important to get job.

You can check Digital marketing course in Mumbai to know more about fees and timing options

Step 9 – Follow Digital Marketing experts on LinkedIn

Start following digital marketing experts on Linkedin to stay updated with their articles and knowledge they share.

Keep reading their blogs and articles. Try to implement their learning and experiment.

Step 10 – Read digital marketing books

There are many free PDF books, many digital marketing books on Amazon which you can order to start reading. You must take one topic at a time and become expert in that.


Digital marketing is complex and it keeps changing. To become a digital marketing expert, you must keep learning, keep practicing and stay updated with latest happenings in industry.

There is nothing like “expert” in digital marketing industry. Digital Marketing is huge, you can call yourself Digital Marketing professional or Digital Marketing Practitioner.