Digital Marketing Overview
- Digital Marketing Introduction
- Why Digital Marketing is important?
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Google Analytics
- Youtube Marketing
- E-commerce Basis
- Google Ads
- PPC Advertising
- Blogging and Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Lead Generation
- Interview Support
Introduction To Digital Marketing
- Digital Marketing Fundamentals
- Role of Digital Marketing
- What is SEO, SMM, SEM etc
- Google Search Console
- Case Studies of digital marketing and strategies
- Why Digital Marketing is Future
- Digital Marketing Platforms
- Google Ads and Google Adsense Difference
- Google Analytics Overview
- Lead Generation and CRM Fundamentals
Website Planning and Structure
- Introduction to website, Domain and hosting services
- How to book domain and hosting?
- Types of websites and purpose
- How to plan website structure
- What is URL?
- HTML Fundamentals
- Landing page fundamentals
Inbound and Outbound Marketing
- Types of Marketing channels
- What is Inbound marketing?
- Customer buying cycle
- When to use inbound marketing?
- Outbound marketing
- When to use outbound marketing?
- Integrated marketing
- Content Marketing basics
Search Engine Optimization
- What is SEO & Importance of SEO
- How does SEO work?
- How Google works?
- Types of Search Engines
- Latest SEO Process
- What are keywords?
- Different types of keywords
- Tools to find keywords (paid & free)
- Google trends & insights
- How to find relevant keywords?
- Planning SEO of a website
- Website and SEO Audit
- Introduction to sitemap
- Creating and submitting sitemap
- Optimisation of title
- H1 and other meta tags optimization
- Image Optimisation for SEO
- Content writing tips for SEO
- 301 and 404 error codes
- Crawling & Indexing of website
- Keyword density
- On-page & Off-Page SEO
- Setting up WordPress for SEO
- Setting up webmasters & Linking to Google Analytics
- Case Study Discussion
- Link Building Techniques
- Popular SEO Tools
- Screaming Frog & SEOQuake
- Advance SEO Concepts
- Local SEO and How to do local SEO
- Preparing SEO Strategy
- SEO Reporting, Checking Traffic etc
- Internal link structure optimization
- Inbound links
- Outbound links
- Impact of duplicate content on ranking
- How to check ranking
- How to submit site in Google Search Console
- How to check indexing
- Black Hat / White Hat SEO
- What is Google Analytics?
- Why Google Analytics is important
- How traffic is measured
- Page views
- Unique Visitors
- Bounce Rate
- Exit Rate
- Troubleshooting Analytics
- How to setup Google Analytics
- Creating Google Analytics Account
- How to install code on website
- Common Mistakes
- How to check if analytics is installed
- Tracking Traffic from various locations
- Direct Traffic
- Referral traffic, Organic Traffic
- Creating Traffic Report
Search Engine Marketing (PPC and Google Ads)
- What is online advertising?
- Google Adwords & PPC overview
- Getting started with Adwords
- Why Choose Adwords
- Types of Ads (Search, Display etc)
- Campaign Planning
- Setting up Adwords
- Setup Payment for Adwords
- Quality Score
- Keyword Research
- Seed Keyword Generation
- Keywords Match Type
- Using keyword planner tool to get keywords and their biddings
- Landing page Design
- Setup Ad Campaigns
- Setup Ad Groups
- Creating Ads
- Bid Types and Adjustment
- Conversion Optimization
- Adwords case Studies
- Adwords Reporting
- Tips & Tricks
Social Media Marketing
- What is Social media?
- Different types of Social Channels
- Facebook Overview
- Facebook Page
- Facebook Page creation
- Facebook Advertising
- Facebook Like Campaign
- Facebook Website Conversions Campaign
- Facebook Boost Post
- Facebook Analytics
- Facebook Groups and Community
- Using Facebook Groups for Business
- Advanced Facebook Marketing
- Linkedin Overview
- Importance of Linkedin
- Linkedin Profile Optimization
- Linkedin Tips & Tricks
- Starting with Twitter
- Facebook Business Manager
- Introduction to Email marketing
- How and when to use Email Marketing?
- Advantage of Email Marketing
- Registration on Mailchimp (mailchimp.com)
- Setting up an e-mail list
- Setting up web forms for the list
- Importing from an existing list
- Email Campaign Blast Other concepts
- Email Template Creation
- Split Testing
- Scheduling of Email
- How to check if your domain is Blacklisted?
- What to do if you get blacklisted?
- Measurement and Metrics
Blogging, Affiliate Marketing and Adsense Overview
- What is Blogging?
- What is Affiliate marketing?
- How does Affiliate Marketing works?
- Starting with Affiliate marketing
- CPC, CPL, CPA, Revenue Share model etc.
- How to earn from Affiliate marketing
- Case Study Example
- What is Adsense?
Lead Management, Growth Hacking
- What is Lead generation?
- Sales and Marketing fundamentals
- Different ways to generate leads
- Sales & Marketing Funnel
- Generating more leads
- How to start lead generation campaigns
- Case Studies
Questions Answers, Interview and Tests
- Revision of course
- Do’s & Don’ts
- Project Reviews
- Interview Questions
- What is URL?
- Interview and Career tips
- How to Find job?
- How to apply for job?
- Getting ready for interview
- How to attend Interview
- Career path overview