Digital marketing course Syllabus

Google Ads Overview

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  • Digital Marketing Basics
  • Benefits of Digital Marketing for Business

Digital Marketing Overview

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  • Digital Marketing Basics
  • Benefits of Digital Marketing for Business

Digital Marketing Overview

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

  • Digital Marketing Basics
  • Benefits of Digital Marketing for Business

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Module 1

Digital marketing fundamentals

  • Digital Marketing Introduction
  • Why Digital Marketing is important?
  • Search Engine Optimisation (SEO)
  • Social Media Marketing
  • Google Analytics
  • Youtube Marketing
  • E-commerce Basis
  • Google Ads
  • PPC Advertising
  • Blogging and Affiliate Marketing
  • Email Marketing
  • Mobile Marketing
  • Lead Generation
  • Interview Support

Module 2

Introduction To Digital Marketing

  • Digital Marketing Fundamentals
  • Role of Digital Marketing
  • What is SEO, SMM, SEM etc
  • Google Search Console
  • Case Studies of digital marketing and strategies
  • Why Digital Marketing is Future
  • Digital Marketing Platforms
  • Google Ads and Google Adsense Difference
  • Google Analytics Overview
  • Lead Generation and CRM Fundamentals

Module 3

Website Planning and Structure

  • Introduction to website, Domain and hosting services
  • How to book domain and hosting?
  • Types of websites and purpose
  • How to plan website structure
  • What is URL?
  • HTML Fundamentals
  • Landing page fundamentals
  • Elementor

Module 4

Inbound and Outbound Marketing

  • Types of Marketing channels
  • What is Inbound marketing?
  • Customer buying cycle
  • When to use inbound marketing?
  • Outbound marketing
  • When to use outbound marketing?
  • Integrated marketing
  • Content Marketing basics

Module 5

Search Engine Optimization

  • What is SEO & Importance of SEO
  • How does SEO work?
  • How Google works?
  • Types of Search Engines
  • Latest SEO Process
  • What are keywords?
  • Different types of keywords
  • Tools to find keywords (paid & free)
  • Google trends & insights
  • How to find relevant keywords?
  • Planning SEO of a website
  • Website and SEO Audit
  • Robot.txt
  • Introduction to sitemap
  • Creating and submitting sitemap
  • Optimisation of title
  • H1 and other meta tags optimization
  • Image Optimisation for SEO
  • Content writing tips for SEO
  • .htaccess
  • 301 and 404 error codes
  • Crawling & Indexing of website
  • Keyword density
  • On-page & Off-Page SEO
  • Setting up WordPress for SEO
  • Setting up webmasters & Linking to Google Analytics
  • Case Study Discussion
  • Link Building Techniques
  • Popular SEO Tools
  • Screaming Frog & SEOQuake
  • Advance SEO Concepts
  • Local SEO and How to do local SEO
  • Preparing SEO Strategy
  • SEO Reporting, Checking Traffic etc
  • Internal link structure optimization
  • Inbound links
  • Outbound links
  • Impact of duplicate content on ranking
  • How to check ranking
  • How to submit site in Google Search Console
  • How to check indexing
  • Black Hat / White Hat SEO
  • Troubleshooting

Module 6

Google Analytics

  • What is Google Analytics?
  • Why Google Analytics is important
  • How traffic is measured
  • Page views
  • Unique Visitors
  • Sessions
  • Bounce Rate
  • Exit Rate
  • Troubleshooting Analytics
  • How to setup Google Analytics
  • Creating Google Analytics Account
  • How to install code on website
  • Common Mistakes
  • How to check if analytics is installed
  • Tracking Traffic from various locations
  • Direct Traffic
  • Referral traffic, Organic Traffic
  • Creating Traffic Report

Module 7

Search Engine Marketing (PPC and Google Ads)

  • What is online advertising?
  • Google Adwords & PPC overview
  • Getting started with Adwords
  • Why Choose Adwords
  • Types of Ads (Search, Display etc)
  • Campaign Planning
  • Setting up Adwords
  • Setup Payment for Adwords
  • Quality Score
  • Keyword Research
  • Seed Keyword Generation
  • Keywords Match Type
  • Using keyword planner tool to get keywords and their biddings
  • Landing page Design
  • Setup Ad Campaigns
  • Setup Ad Groups
  • Creating Ads
  • Bid Types and Adjustment
  • Conversion Optimization
  • Adwords case Studies
  • Adwords Reporting
  • Tips & Tricks
  • Troubleshooting

Module 8

Social Media Marketing

  • What is Social media?
  • Different types of Social Channels
  • Facebook Overview
  • Facebook Page
  • Facebook Page creation
  • Facebook Advertising
  • Facebook Like Campaign
  • Facebook Website Conversions Campaign
  • Facebook Boost Post
  • Facebook Analytics
  • Facebook Groups and Community
  • Using Facebook Groups for Business
  • Advanced Facebook Marketing
  • Linkedin Overview
  • Importance of Linkedin
  • Linkedin Profile Optimization
  • Linkedin Tips & Tricks
  • Starting with Twitter
  • Facebook Business Manager

Module 9

Email Marketing

  • Introduction to Email marketing
  • How and when to use Email Marketing?
  • Advantage of Email Marketing
  • Registration on Mailchimp (mailchimp.com)
  • Setting up an e-mail list
  • Setting up web forms for the list
  • Importing from an existing list
  • Email Campaign Blast Other concepts
  • Email Template Creation
  • Split Testing
  • Scheduling of Email
  • How to check if your domain is Blacklisted?
  • What to do if you get blacklisted?
  • Measurement and Metrics

Download Complete Syllabus in PDF

Download Complete Digital marketing Course Syllabus in PDF

Module 10

Blogging, Affiliate Marketing and Adsense Overview

  • What is Blogging?
  • What is Affiliate marketing?
  • How does Affiliate Marketing works?
  • Starting with Affiliate marketing
  • CPC, CPL, CPA, Revenue Share model etc.
  • How to earn from Affiliate marketing
  • Case Study Example
  • What is Adsense?

Module 11

Lead Management, Growth Hacking

  • What is Lead generation?
  • Sales and Marketing fundamentals
  • Different ways to generate leads
  • Sales & Marketing Funnel
  • Generating more leads
  • How to start lead generation campaigns
  • Case Studies

Module 12

Questions Answers, Interview and Tests

  • Revision of course
  • Do’s & Don’ts
  • Project Reviews
  • Interview Questions
  • What is URL?
  • Interview and Career tips
  • How to Find job?
  • How to apply for job?
  • Getting ready for interview
  • How to attend Interview
  • Career path overview