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Certified Digital Marketing Specialist

100% Practical Training | 45+ Modules | Job Guarantee

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Digital Marketing course Overview

Optron Academy is the only Digital Marketing Institute in India to offer Digital Marketing Courses with 100% placement guarantee

Our new digital marketing courses includes all digital marketing modules like SEO, SEM, SMO, Google Ads, Facebook Ads, Blogging, Website designing, email markeitng, Google Analytics and many other topics required to become a digital marketing expert.

Digital Marketing Course in Mumbai

Secure your job in Digital Marketing Industry

5 Global Certificates

Earn certificates from Google, Facebook, SemRush etc

Become job ready

After completion of this course, you will be able to get job faster

Assured Internship

Get internship and certificates after your courses is completed

Placement Support

We have more than 150 placement partners to help you

Tools Covered in Digital Marketing Course

Our Digital Marketing courses included all popular digital marketing tools & platforms. These digital marketing tools are used by many big companies and digital marketing agencies. 

Most Advanced Digital Marketing Modules

A complete digital marketing course that provides everything you need to become successful in digital marketing industry or to start your own digital marketing business.
  • What is digital marketing
  • Various digital marketing channels
  • Importance of of digital marketing in business
  • How digital marketing is used for business growth, lead generation and ecommerce
  • Why marketing is important for business
  • Different types of marketing
  • Marketing, Advertising and promotion difference
  • Marketing and communication
  • Audience profile and target audience research
  • Importance of branding in business
  • Brand building techniques
  • Brand recall & brand awareness
  • Brand USP
  •  
  • Domain Names overview
  • Hosting introduction
  • Hosting setup
  • Installing wordpress
  • Introduction to Google my Business
  • How to setup Google my business
  • How to use Google my business for local promotion
  • Getting reviews on Google my business
  • How to link Google my business with Google Ads
  • How to post on Google my business
  • Introduction to search console
  • Role of search console
  • Search console integration
  • Assignment: Search console setup for new website
  • Introduction to display ads
  • Difference between search and display ads
  • How display ads work
  • Creating display ads campaign
  • Image Display ads
  • Responsive display ads
  • Target audience and placement
    • Role of Email marketing in digital marketing
    • Using email marketing for business and led generation
    • Various Email marketing platforms and tools
    • How to setup mailchimp
    • How to create email marketing campaigns
    • How to track open rate, bounce and read
    • How to write promotional emails
    • How to import list and send email
  • Assignment: Email Sending and List creation

 

  • Introduction to Facebook
  • Facebook platform overview
  • Difference between page and profile
  • Facebook groups
  • Benefits of Facebook groups
  • Hashtag marketing 
  • Creating Facebook page
  • Creating Facebook group
  • Facebook post creation using Canva
  • Connecting with people using Facebook
  • What is content marketing
  • Content marketing and SEO
  • Importance of content marketing
  • Examples of content marketing campaigns
  • Twitter overview
  • How Twitter works
  • How to optimise profile
  • How to get followers
  • How to do posting, reply and DM
  • How to increase engagement on twitter
  • What and why use canva
  • How will canva help in Digital Marketing
  • Creating Ad graphics with Canva
  • Video creation from canva
  • What is blog
  • Introduction to blogging
  • How to setup a bog
  • How to write blog content
  • How to do SEO for blog
  • How to promote a blog
  • Introduction to Pinterest
  • Creating Pinterest profile and boards
  • Posting on Pinterest
  • Using Pinterest for content marketing
  • What are native ads
  • How to use native ads
  • How native ads are different than Google Ads
  • Native ads platforms
  • Benefits of native ads
  • What is traditional marketing
  • Traditional marketing examples
  • Disadvantages of traditional marketing
  • Why traditional marketing is outdated
  • What is digital marketing
  • Various digital marketing channels
  • Importance of of digital marketing in business
  • How digital marketing is used for business growth, lead generation and ecommerce
  • What is WordPress?
  • Why WordPress is used for website
  • Page creation & post creation
  • Plugins & Theme
  • Installation of theme
  • Google Analytics installation and setup
  • What is promotion of business
  • Various business and product promotion techniques
  • Why promotion is important for business
  • How to use digital marketing for business promotion and brand promotion
  • What is PPC (Pay per click) advertising
  • PPC terms and examples
  • Platforms for PPC advertising
  • Google Ads overview
  • Facebook Ads
  • Quora Ads
  • Why Facebook Ads?
  • Benefits of using Facebook Ads
  • Boost vs. Ads
  • Creating Facebook Ads account
  • Facebook ads reporting
  • Facebook pixel (Overview and use)
  • Creating Facebook campaign
  • Facebook Ads type
  • Understanding Facebook audience
  • Targeting
  • Measure campaign performance
  • Facebook Business Manager
  • How social media marketing works
  • Social media Platforms we can use 
  • Organic marketing for getting more follower base
  • Optimizing your social media pages
  • Creating business pages 
  • Connecting assets to Business Manager
  • Joining relevant groups for promotions
  • What is LinkedIn
  • Why LinkedIn?
  • LinkedIn Profile optimization
  • LinkedIn messaging
  • LinkedIn connection building
  • LinkedIn articles and posting
  • LinkedIn account creation
  • LinkedIn Connection building
  • How to create Instagram account
  • Using Hashtags on LinkedIn
  • LinkedIn company pages
  • How to grow instagram followers
  • What is quora
  • Why Quora is important
  • How to use Quora for marketing
  • How post questions and answers
  • How to do research on Quora
  • Ecommerce business models
  • How Ecommerce works
  • Why Ecommerce is important
  • Ecommerce website examples
  • Ecommerce website maintenance
  • E-commerce marketing and integrations
  • Assignment: ecommerce website maintenance
  • What is Affiliate marketing
  • How to use affiliate marketing
  • Affiliate marketing benefits
  • How affiliate marketing works
  • Type of affiliate programs
  •  
  • SEO Introduction
  • Importance of SEO
  • SEO factors
  • Keyword research
  • SEO strategy
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Link building
  • SEO content writing
  • SEO audit
  • White-hat, grey hat and black hat
  • Common SEO mistakes
  • WordPress SEO
  • Introduction to Google my Business
  • How to setup Google my business
  • How to use Google my business for local promotion
  • Getting reviews on Google my business
  • How to link Google my business with Google Ads
  • How to post on Google my business
  • What are youtube ads?
  • How youtube ads works
  • Different type of youtube ads
  • Optimizing your youtube channel
  • Assignment: Youtube ads and managing your Channel
  • How to apply for digital marketing job
  • How to prepare resume
  • How to find companies for job
  • How to connect with hiring managers
  • What is traditional marketing
  • Traditional marketing examples
  • Disadvantages of traditional marketing
  • Why traditional marketing is outdated
  • Overview of various digital marketing techniques
  • Introduction to SEO & SEM
  • Social Media Marketing
  • PPC advertising concepts
  • Email marketing & SMS marketing
  • Lead generation concepts
  • Introduction to Google Analytics
  • Why Google Analytics is important
  • Hot to use Google analytics to track visitors
  • Assignment : Google Analytics installation and integration with website.
  • Google Analytics reporting
  • What is Google Ads?
  • Why use Google Ads
  • Quality score
  • AdRank
  • Campaign types
  • Google Ads campaign creation
  • Keyword research
  • Keyword research tools (Google Keywords Planner)
  • Search Ads creation
  • Google Ad Groups
  • Google Ad optimization
  • Google Ads Concepts
  • Bidding & Budgeting
  • Bidding Strategy
  • Google Ads account setup
  • Google Ads best practice
  • What is promotion of business
  • Various business and product promotion techniques
  • Why promotion is important for business
  • How to use digital marketing for business promotion and brand promotion
  • Importance of website
  • Types of websites
  • Website creation techniques
  • Landing pages vs. website
  • Microsites and how they help in lead generation
  • Platforms used for making website (WordPress, Shopify Etc)
  • What is lead and what is lead generation?
  • Lead generation techniques
  • Platforms to use for lead generation
  • Using Google Ads and Facebook Ads for lead generation
  • How to handle leads in CRM or Excel
  • How to use social media for business or marketing
  • Social media audit
  • How to optimize social media platforms
  • How to manage social media to increase likes and engagement
  • Social media Optimization Techniques
  • Instagram Overview
  • Instagram profile optimization
  • Posting of content
  • Instagram hashtag research and posting
  • Instagram followers and getting more followers
  • Introduction to various digital marketing tools
  • When to use various tools and platforms
  • How to choose best digital marketing tools
  • Why YouTube marketing
  • How to create YouTube channel
  • How to optimize channel
  • How to create and upload video
  • How to make money from YouTube
  • How to analyse YouTube traffic
  • How to do YouTube SEO
  • What is E-commerce Marketing
  • Scope of E-commerce Marketing 
  • E-commerce web development overview
  • Benefits of Ecommerce Marketing
  • Understanding Ecommerce platforms
  • Ecommerce business models
  • How Ecommerce works
  • Why Ecommerce is important
  • Ecommerce website examples
  • Ecommerce business models
  • How Ecommerce works
  • Why Ecommerce is important
  • Ecommerce website examples
  • Ecommerce website maintenance
  • E-commerce marketing and integrations
  • Assignment: ecommerce website maintenance
  • What is blog
  • Introduction to blogging
  • How to setup a bog
  • How to write blog content
  • How to do SEO for blog
  • How to promote a blog
  • Digital marketing projects
  • Certification preparation
  • Getting certificates from Google
  • Optron Masters Level Certifications

Global Certificates

You will get international certificates after successfully completing digital marketing courses. You will get certificates from Optron, Google and you can also apply for Facebook, SemRush and hubspot certificates to showcase your skills
Testimonial

Optron Academy Is Trusted by Hundreds of Students

Great Institute I have learn lots of things with the institute. The institute also helps me to solve problem at the easiest way possible. The Institute not only teach the subjects in the theory way but also in practical way. 

RICHA PHADKE
Optron is one of the best place to learn digital marketing. I am a student as well as an employee of this leading organisation. Got a great amount of experience in the digital marketing fraternity.
MAYUR PATIL
Best Digital Marketing institute in mumbai. The trainers are very experienced and helps us teach practical and indepth knowledge on every individual modules. I specially want to thanks Bhavesh sir and other trainers at Optron Academy. I highly recommend this institute.
DEEPASHREE
A professional academy to get the best hands on training on everything Digital! Bhavesh sir has a lot of knowledge and experience which shows in his teaching. He made the course easily understandable & interactive with creative teaching methods. 
JUHI SONI