What is Digital Marketing?

Digital marketing is all about using digital channels and digital devices for marketing. Digital Marketing is latest alternative to traditional marketing.


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Digital Marketing Basics

Many people believe that digital marketing means making website and using SEO and Social Media for business promotion. SEO and social media is part of digital marketing. Digital marketing is huge and complex topic which requires fundamental knowledge of marketing, advertising and sales.

Digital Marketing is the future of marketing and this is going to stay for another 15+ years

Let's understand digital marketing in detail

Understanding digital marketing is not very difficult if you know fundamentals of marketing and internet. For those who are not from marketing and technical background,

Digital Marketing Course Details (Classroom Training)

Total Duration 3 months (3 days per week) Timing Morning | Afternoon Training Type Practical Training (Learning by Doing) Total Sessions 36 sessions (72 hrs) of 2 hrs. Each 3 days per week Venue Goregaon Center 217, Accord Classic, Station Road, Above Anupam Stationery Store, Goregaon East, Mumbai 400063
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Digital marketing is term which has become popular in recent days, before digital marketing people used to call it online marketing or internet marketing. Digital marketing is not very new concept, digital marketing was started from the day internet and email started.

Digital marketing is new name given to Internet marketing + E-mail marketing + mobile marketing all combined

History of Digital Marketing

As I told you, digital marketing is not new. Digital marketing started when Internet was started and people started creating websites, people started using emails for marketing and promotions. Internet became popular very soon and companies realised that this can be a good medium for marketing.

By the time Google was introduced, Yahoo and Altavista were used for searching the Internet. Then came Google in 1996 and became popular quickly due to their algorith and relevant results. Google changed the way SEO was done and soon became #1 search engine in market

Beginning of the Digital Marketing

After Google, Facebook and Youtube started becoming popular. Internet was available on mobile devices and people started using mobile phones and smart phones for social networking, browsing and checking emails. E-Commerce became popular and now people started buying products online.

Very soon, people started using Internet on Desktops, Laptops, Mobiles, Tabs and also on TV's. This is how people started using more digital devices to access content using Internet and Internet marketing was transformed into Digital Marketing.

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We got 70% increase in organic traffic in 3 months, that's amazing. I would definitely recommend them to anyone interested in Search Engine Optimization.
- Limesh Parekh
One of the best training institute if you want to learn SEO or Digital Marketing. I would always recomment OPTRON for SEO or any other trainings
- Anurag Sharma
I wanted SEO training for my team and I found OPTRON to be perfect match. Their training methodology is one of the best in industry compared to any other institute.
- Vishal Waghmare