Often we start with email marketing without taking formal training. We try to experiment and make mistakes. Such mistakes and self-learning can be time consuming.
After Completing this Google Analytics Essential Workshop, you will be able to successfully track visitors on your website, make monthly and weekly reports and improve your decisions based on data.
Overview session will cover Google Analytics introduction and what you can do with Google Analytics.
Here we will cover how to install Google Analytics, How to Setup Google Analytics, What are common mistakes to avoid, how to troubleshoot etc.
Interface overview will include step-by-step introduction about layout, essential parts of Google Analytics Dashboard, How to navigate, how to check traffic, new sessions etc.
Here I will cover what to measure and how to take decision based on data you see. How many new users visited, they they are not visiting other page, how many pages they visited and why they are not going to your important pages, how visitors are coming to your website and how to track visitors coming from Facebook, Visitors coming from Twitter and other channels.
I will cover all topics in detail and will give you hands-on experience on Google Analytics. I will also share tips and tricks and ideas to improve your digital marketing ROI