How to Promote product on Facebook with limited budget

Facebook remains the most popular social media marketing platform having more than 1 billion members accessing their Facebook profiles to check updates and post updates. Due to it’s popularity many business owners and online marketers are considering facebook to promote their business. Many people have tried promoting on Facebook.

promote business on facebook

Image from hubspot infographics

 

There are many ways you can promote your products on Facebook. You can create facebook page, you can create facebook ads, you can start posting your products information in many groups on facebook.

Why promote your products on Facebook?

  • Facebook is the world’s most popular social network for both businesses and individuals.
  • There are more than 1 billion members on Facebook
  • 51% more likely to make a purchase after “liking” a brand on Facebook (by Hubspot)

How to start Facebook Marketing?

I have seen many people start Facebook promotion and fail. I have also seen that some people simply waste their time posting images, photos, promotion posts in groups, keep posting on their timeline but they don’t get results. Main reason for failure of facebook marketing or facebook promotion is not having strategy, plan and enough knowledge.

There are many things you must consider before you start promoting your products on Facebook.

The most important thing about Facebook marketing you must understand is Facebook is not for promotion of business or product. Facebook is social media platform to connect with your friends, family and your customers. Still, you can use facebook to promote your product.

Step 1: Create your Facebook Profile

To promote your product on Facebook, you will need a Facebook account. Create your personal facebook account to start your facebook promotion. This should be your personal account and not business account.

If you already have facebook account you can start using your account for promoting your products online. You can promote your products on your own timeline also. Now, there is limitation when you promote your products on your own timeline. Your reach will be limited to only people who are your friends or people who follow you.

Tips for promoting products on your timeline:

  • Don’t over do it: If you are promoting your products on your timeline, keep it limited. If you keep posting only about your own business or products, you won’t be able to attract friends.
  • Share Case Studies and News : You can share case study, news about new products features on your profile. If you have a blog where you are announcing your new features, you can share link of new features and news.
  • Don’t try to sell : Facebook is platform for building engagement, instead of selling on Facebook, educate people and create awareness about your products or services.
  • Maintain Consistency : Share often on your facebook. Almost daily.

Step 2: Create Facebook Page

To promote your product on Facebook, you will need a Facebook account. Create your personal facebook account to start your facebook promotion. This should be your personal account and not business account.

If you already have facebook account you can start using your account for promoting your products online. You can promote your products on your own timeline also. Now, there is limitation when you promote your products on your own timeline. Your reach will be limited to only people who are your friends or people who follow you.

Tips for promoting products on your timeline:

  • Don’t over do it: If you are promoting your products on your timeline, keep it limited. If you keep posting only about your own business or products, you won’t be able to attract friends.
  • Share Case Studies and News : You can share case study, news about new products features on your profile. If you have a blog where you are announcing your new features, you can share link of new features and news.
  • Don’t try to sell : Facebook is platform for building engagement, instead of selling on Facebook, educate people and create awareness about your products or services.
  • Maintain Consistency : Share often on your facebook. Almost daily.

Next, you should select the appropriate image that represent your Facebook page (you can choose the product picture or your portrait) and upload them to Facebook on profile page, after completing the last one click button “Continue ” as shown below:

There are few extra favorites Facebook page, you can choose to add or skip this section

On the step to promote Facebook page, you skip this to complete Facebook page.

Ok, when you have created your Facebook page, you need to complete it. You need to select and upload a cover photo on the Facebook page attractively. The cover images should contain messages in order to convey your product. You can see pictures as the reference:

You proceed to the Facebook page that has 5 to 10 fascinating articles related to your product (On every post you are inserting images and links to your website). Then you choose the most attractive article to promote your products through the Facebook advertising channels.

I will instruct to build and optimize your Facebook page.

Set up and optimize Facebook advertising to promote your product effectively

Currently, many users received the advertising because many advertisers are using Facebook channel to promote products and brands, which inadvertently pushed the amount of advertising costs on Facebook. Many advertisers are worried about costs because the revenues are not enough to cover for advertising cost. That is the reason, having advertising experience is crucial.

So, I will guide you how to optimize Facebook advertising costs. In order to master the game, you have to understand the factors affecting the cost of advertising on Facebook. There are many impact such as How to display ads in the country, how many competitors are there, how much you bid, advertising content, and advertising audience…

In this article I will only discuss two factors are the content and the quality of the audiences.

So let’s learn 2 factors impact how to advertise on Facebook effectively!

Facebook advertising costs will depend on the level of advertising content

Advertising content is important, it does not only affect the cost factor but also impact on your sales.

What happens if your ad content does not attract as users such as users don’t get enough views, comment, and share. After the first time, advertising run less interactive so Facebook will automatically lower the priority for your ad. Your ads will appear less than your competitors’ ads, if you can not change any of the content and quality of audiences, they will force you to increase the bid on ad in order to appear more. As the result, you have to create compelling content.

As you test your content, you should test 4 to 6 advertisements with words and attractive images. You try to run all samples in a short time on the first group of users to view ads. After the first time, you obtained the best sample in the template to run the official content. Or if you have the time, you can make more elaborated ads by choosing 2 most interactive forms of the sample, then you change the wording of this sample matched to the other sample image and vice versa. Please try to find out the best modeling template to run official.

Ok, so the creation of such content should be enough. Now we will learn quality of audience

Facebook advertising cost depends on the user group that the users want to see your ad

Your target group is a very important as It influence to the costs as well as the success or failure of your advertising campaign does.

As explained in the advertising content, if your ad is not attracted content, the bid will be increase. So, you want to increase the interactive advertising, you must create
compelling content and Target to the best Audience

What ads do the customers focus the most? Majority will target the general criteria such as age, gender, city, and education … so as not wrong but will waste money because large display ad will cause big budget to happen.

Currently, the analytical methods often rely on the advertising group such as Facebook page and event page. The group, fan page, the event will find the people with same interest. For example, your cosmetic business will show you the ads related to beauty. Your job is simply to find the Facebook page, group, event on Facebook related to your product and get the list to create audiences on the advertising manager on your Facebook, your ads will be displayed to this list when the installation has finished. It is important that people in this list will be shortened greatly in order to reduce the cost of advertising and get higher the conversion rate because your list has been carefully analyzed.

As now, I will show you how to upload a list of users that you want your ads to be shown to your potential customers.
Guidelines to upload a list of users to manage ads:

First you go to this page

Then you click on the circular object as shown below:

Proceed to name and describe the object. The object type you select “user code” in a red circle box as shown below:

Next, you click on “choose your file”, then go to the folder containing the user’s file that you created, click the button “Create object” to proceed the file as shown below:

Please wait a few minutes to finish up the list, there will be results as shown below:

Ok, your process is done, now the settings for your ads show on this list.
Guidelines to set out advertising on Facebook ads to display direct to the file that you created

You go to this page to set ads

Then you choose the advertising function as shown below:

Next, select the Facebook page containing your article to be promoted, then select the articles that you want to promote, then click on “Continue” as shown below:

After choosing “continue”, you will see the page as shown below, the content of the ad is posted on Facebook page earlier in this section if you do not want your ad to show on the right column or mobile devices, then delete it.

Regarding the custom object part, you call the object file viewer that you created earlier by typing the file name in custom box as shown below and select the file:

Targeting criteria will be age, country, and gender…. Then you need to understand that your product is designed for those who qualify, and they have to own products? …. As the images showed below, my product are for people who are doing business, I selected criteria such as the age of 24 and they know English, and lived all over the world, and my hobby keeps blank because this was my analysis through the list of files that I was honest. You see the red circle in the box now show little more than 32000 people that I previously uploaded files. My previous file are 100,000 total viewers. Those numbers are stripped down after selecting additional criteria such as age, gender….. This would be convenient for me to auction by the CPM.

Go to settings, then I choose auction as in the figure below, I chose to auction by the CPM because this way I can control the advertising effectiveness. When I have compelling content and quality of the content I would save a lot of money. I’ll show you an example, in 1000 viewers, I will spend less than 2392 dong per thousand views that my ads is more attractive and obtained 30 per thousand views. I’ll take 79 dong per contract, even if the content is boring, I get 2-3 per thousand views, I’ll take 800 dong per like.

After pressing the button “evaluate advertising order” will show up as below, you can see where you need to revise, correct, otherwise proceed to place ads.

After the “place advertisement” then you select which function you want to pay, if any coupons are integrated into the “I have a coupon for change”, then click “Continue”

You will see a new window appear asking you to enter your credit card number and card expiry date, CVV code of the credit card, postal codes for each city. After that, you choose nation and press “Submit”.

Then go to the manager to manage ads on this link, you will wait until the ad is approved. Usually the approval will take few days or few minutes.
1. Being Consistent – In order for Social Media to work, you have to be consistent. If you open a business Facebook account and only post something every three months, you are not going to get the response you want. Depending on the type of business you have, you can reasonably have anywhere from three to five posts a week to promote your business. Some businesses it would even be considered okay to have daily posts, but you want to make sure you are not losing your audience by overwhelming them with too many posts.

2. Relevant Posts – So you have decided on how many posts you want to make each week. Now you have to find interesting information and/or photos to post. Simply posting stuff on your business Facebook page doesn’t build your audience and could actually turn people away from your page. Make sure you post information and/or photos that will encourage people to “Like” your post because this leads more people to your page.

3. Pay Attention to Successful Posts – There will, of course, be some posts for whatever reason that reached a large number of viewers. It is important to pay attention to what posts are being seen the most as well as shared.

4. Drawing for a Shared Post – Another easy way to get your posts shared and build your audience is to offer to enter them in a drawing for a chance to win a prize or gift certificate. Every time your post is shared on someone else’s page, it reaches their entire audience and could bring more followers to your page.

These are just some of the many ways you can encourage traffic to your business Facebook page so get out there and make it happen! It really isn’t that hard and you will definitely build a following that will in turn build your business.