Digital marketing is fastest growing marketing practice worldwide. Many major companies have already moved to digital marketing as their primary marketing channel.
Why did I created digital marketing tutorial?
Purpose of this digital marketing tutorial is to create an awareness about digital marketing and how digital marketing can be used for business benefit.
Who can benefit from this digital marketing tutorial?
- Business Owners
- Working Professionals
- Marketing Professionals
How this tutorial is different from what is available on Internet?
Digital marketing is complex topic and every individual understands digital marketing from different angle. If you search on internet about digital marketing tutorials or digital marketing basics or anything similar you may get many websites explaining digital marketing in their own ways.
Well, when I decided to write about this guide, I tried to understand what exactly people want’s to know about digital marketing and what is available on internet or in books.
I started with research to understand problem
I asked business owners, marketing professionals, MBA students and many people about digital marketing, what they understand and what they think about digital marketing.
I found that many people were unable to understand digital marketing, some were confused between various terms and many were saying it’s too technical and we are not able to understand anything.
What you will learn from internet about digital marketing is not enough
When you search on Google about digital marketing, you may get a guide from moz and some results from Neil Patel and other authority website including wikipedia
Finally, I decided to share my learning of digital marketing through this blog and explain digital marketing in simplified manner.
What you will learn from this digital marketing tutorial?
Digital In this tutorial I will also cover various digital marketing channels and their role in marketing. You will learn more about basics of digital marketing and fundamentals then moving towards techniques and implementations.
Let’s Start learning Digital Marketing
Digital marketing has become a buzzword in India after Digital India campaign. Every individual is curious to know about digital marketing and how digital marketing works.
- Students wants to know career scope in digital marketing
- Entrepreneurs are curious to know more about how digital marketing can benefit business
- Working professionals are considering digital marketing as alternative career options
What is Marketing?
Before you learn Digital Marketing, It’s important to understand what is marketing.
Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept which is used to make a comprehensive plan of action or a strategy to increase sell, create awareness, improve brand awareness, etc.
In very simple terms Marketing means communicating the RIGHT message, to the RIGHT people using RIGHT medium.
Marketing plays a major role in creating awareness about business, increasing customer base, growing sales and building brand. Marketing is one of the most important parts of any business and without effective marketing, growing business becomes almost impossible.
Effective marketing requires careful planning, creative approaches, and smart execution
What is Digital Marketing?
In the beginning of my this article, I mentioned, marketing is all about communicating the right message to the right people using right medium.
In the past, marketing involved cold calling, traveling and meeting people, exhibitions, advertising on TV and radio, newspaper and pamphlet etc.
Now things are changing very fast.
Today Marketing is done using Internet and mobiles. That’s Digital Marketing.
Definition of Digital Marketing
Digital marketing is all about promoting a business using digital channels like Internet, website, blogs, social media platforms, video marketing, mobile marketing, email marketing and the list is huge…
Digital Marketing is the future of Marketing and this is going to stay for another 15+ years
Fundamentals of Digital Marketing
Digital marketing is not new. It’s been around since Internet started. Digital marketing is not just activities. It’s term used for marketing activities and strategies combined.
You will find more details about digital marketing in my upcoming book.
Digital marketing is not limited to promote your business. It’s more about how you can connect with your target audience, potential customers and your existing customers.
Digital marketing can also be used for delivering better customer services and customer delight.
In my digital marketing tutorial you will find how brands use digital marketing to engage with their existing customers.
What are major topics covered under Digital Marketing?
Digital marketing includes many topics. In digital marketing world, we call them channels. Mainly digital marketing is segmented in two major parts.
- Search Engine Marketing
- Social Media Marketing
Search Engine marketing is mainly used for attracting audience using SEO, Search Ads and social media marketing is used for connecting with audience using social networking websites.
Apart from search and social there are many other topics you must understand to learn digital marketing.
List of digital marketing topics
- Search Engine Optimisation (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- PPC Advertising
- Display Advertising
- Content Marketing
- Affiliate Marketing
- E-Mail Marketing
- Mobile Marketing
- Digital Video Advertising
- Online Digital PR
- Blogging & Influential Marketing
Search Engine Marketing
Search engine marketing is also known as inbound marketing by some people. Search engine marketing means you use search engine as your primary marketing channel. Search engine marketing contains SEO and search advertising.
Many people or institutes are confusing people with connecting SEM with PPC which is not true.
Search Engine Optimization (Also known as SEO)
Search engine optimization is one of the most important part of Digital Marketing. SEO is about getting organic traffic on website from search engines. In digital marketing space, SEO is considers as one of the most effective channel for getting visibility, traffic on website without spending too much.
Things to know about SEO
- SEO is long term strategy
- SEO is part of inbound marketing and Search Engine Marketing
- SEO gives you better ROI compared to other channels.
- Search Engine Optimization is difficult, complex and time consuming. But, delivers better results if implemented properly.
Search advertising is another popular channel of digital marketing. Search advertising is often confused with PPC. Search advertising is about paid advertisement in search engines.
- Search advertising is paid advertising
- Typically advertiser will pay per click
- display advertising is also part of search advertising sometimes
- Google Adwords is one of the most popular platform for search advertising
Social Media Marketing
Social media marketing is about using social networking platforms and social media websites for marketing. Social media marketing is now becoming popular due to increase in internet users and social networking users. Social media marketing is about promoting business using social networking platforms like Facebook, Twitter, Instagram, Google+, Quora, LinkedIn and many such popular social media networking website.
- Social media marketing is growing very fast
- Social media advertising is also part of social media marketing
- social media marketing has both organic and paid channels
- Facebook Ads, LinkedIn ads, Twitter Ads etc. is part of social media marketing
Email Marketing & marketing automation
E-mail marketing is one of the most confusing part of digital marketing mix. some people call it bulk mail, some people call it mass mail and some are even confused between mass mail and email marketing.
Email marketing is very old marketing channel and it’s also changing very fast. email is one of the most preferred communication channel for marketing after SMS and growth of whatsapp and other marketing channels.
Email marketing is not primary channel for marketing but it’s enabler. It’s communication channel between brands and buyers. Everyday email marketing is improving and now email marketing has become part of marketing automation.
Marketing Automation is the future of email marketing.
- E-mail marketing is now becoming part of marketing automation
- Email marketing is very effective medium for communication
- Email marketing offers much better ROI compared to many other marketing channels
What are benefits of digital marketing?
When compared to with traditional marketing or off-line marketing, digital marketing has many advantages. Since digital marketing is new in India, very few people knows about benefits of digital marketing and how digital marketing can benefit their business.
Here are few advantages of digital marketing
- Digital marketing is easy to measure
- Digital marketing is easy to implement
- Digital marketing is inexpensive
- It’s cheaper than traditional marketign
- Digital marketing is flexible
Easy to measure results
Best part of digital marketing is that you can measure your progress and success. It’s data driven marketing where you can measure impact of your campaign and you can make changes for better results.
Reach is wide
Digital marketing allows you to reach wider audience faster compared to off-line marketing. You can target more people at lowest possible cost
Digital marketing is best because you can target specific audience and you can also re-target them through re-targeting and interest based advertising
Digital marketing is flexible
Digital marketing is flexible and you can make various combinations of marketing technologies and channels to achieve your business goals.
Getting started with digital marketing
To start your digital marketing you will need a website. Your website is the most important part of your digital marketing strategy.
- Don’t start digital marketing without having website
- Set your business goals and marketing goals
- Digital marketing requires time and money both
- Digital marketing requires continuous efforts
- Well planned digital marketing strategy can boost your business must faster
Get your website first
If you don’t have a website, get your website developed by professionals who knows how to make digital marketing friendly website.
Depending on your business, you will need to choose what kind of website you will need.
If you are into e-commerce business or selling your stuff online, you will need e-commerce website, if you are into consulting, you may need a website and blog.
Setup your blog
Blog is another important part of digital marketing. Blog will help you to share your content, knowledge and updates with your target audience.
Start with Social media
You can’t ignore social media marketing. Social media marketing allows you to reach and connect with your audience and your potential customers.
Depending on your business, you can choose your right social media platform for marketing.
You can choose Facebook if you are into B2C market, you can use LinkedIn if you are into B2B market.
Invest in E-Mail marketing and CRM
You will need an e-mail marketing software to build email list of your customers. Email marketing can be used for promotion or connecting with your customers.
CRM will maintain your inquiries, customer data and other important things to measure your digital marketing results.
Continue from here..
It’s not over yet.
Digital marketing is big. To understand digital marketing and implement digital marketing in detail, you will have to read multiple books, you will have to start experimenting with your website and start implementing digital marketing by yourself.
You can download my digital marketing guide or watch video.
You can also attend my digital marketing workshop.