Facebook Marketing : Tutorial & Guide for Beginners

What is facebook marketing

If you are new to Facebook marketing and looking for information on how to start with Facebook marketing to promote your business on Facebook, this Facebook marketing guide will help you.

In this Facebook marketing guide, you will find articles, tips, step-by-step instructions about Facebook marketing.

I am sure you all know that Facebook marketing is now part of digital marketing strategy to drive more traffic on website and promote business using digital marketing.

What is Facebook Marketing?

Facebook marketing is a process of actively promoting business using Facebook as marketing channel. Facebook is one of the most popular social networking website having more than 2 Billion active monthly users as per 2017

What is facebook marketing

Why Facebook marketing is important for business?

Facebook was started as social networking platform and now Facebook is one of the most popular social media marketing platform.

Facebook marketing has changed the world of digital marketing.

Digital marketing was dominated by SEO and Google AdWords, Facebook introduced new ways of advertising.

Facebook allows you to use Groups, pages and paid advertise to reach targeted audience. Brands can use Facebook to build community, Facebook marketing can help brand awareness and attract more customers.

In my Facebook marketing guide, I will be sharing various Facebook marketing techniques and tips to use for business promotion.

How to start Facebook Marketing?

Facebook marketing is not about creating Facebook pages and getting more likes. Facebook marketing is about getting new customers and promoting brand to right audience.

You must have proper business plan and marketing plan before you start investing your time, money and resources in Facebook marketing.

Don’t start Facebook marketing before you know what you want to do and how you will do.

Let’s firs understand what people think about Facebook as marketing platform.

Facebook was started as social networking website to connect with people online, share news, life events and other updates with the world.

Facebook was not marketing platform, Facebook was social networking website which started growing very fast and later Facebook decided to launch ads to earn money.

Facebook today has more than 2 billion monthly active users which is huge audience. 

Now you can use Facebook as marketing channel and Facebook Ads as advertising platform to attract and engage your target audience.

If you are into business and thinking of leveraging Facebook for marketing, you need to first start with Facebook business page and then move towards paid advertising and promotions.

In my guide I will cover all major Facebook marketing channels and how they can be used.

What is difference between Facebook marketing and Facebook advertising?

As you know marketing is about planning and strategy. Facebook marketing is broad strategy which will define how we will use Facebook to reach target audience, what we will communicate with them, what products of Facebook will be used for marketing.

While Facebook advertising is about using Facebook advertising platform for paid promotions.

Facebook advertising is part of digital advertising where Facebook will allow you to advertise your business to their audience.

Facebook advertising is most effective ways to reach new customers

Can we use Facebook advertising for B2B lead generation?

Since Facebook has more than 2 billion people, it can be used for B2B and B2C both. Depending on how you want to use and if you have your potential customers on Facebook.

You can use Facebook marketing in various ways. Depending on your business type, products you sell and target audience, you can use Facebook for B2B or B2C.

For B2B marketing, Facebook can be used along with content marketing and lead generation.

Best combination is to use content marketing + social media for demand generation.

Here are 6 B2B Facebook marketing case studies 

Can I use my personal profile for business promotion?

As per Facebook guidelines, you are not allowed to create account with your business name. To represent your business, you can use Facebook page and to represent yourself, you can use Facebook profile.

There are limitation to Facebook profile due to which I would not recommend you to use Facebook profile for business promotion.

First thing is you are limited to only 5000 friends.

You can’t measure views of posts and other data when you post using your own profile.

Running ads is not possible using your personal profile.


Don’t use Facebook profile for business promotion.

Best way to do promotion is by creating your page.

Well, if you want to promote your products and services or brand in groups, better to use your real name and real profile photo which will build trust.

In this guide, I will cover how to use Facebook business page and Facebook ads.

How much time do I need to spend on Facebook marketing?

Facebook marketing needs attention and if you have many other priorities and don’t have time to focus on Facebook marketing then hire a resource or agency to work for you.

It’s always better to hire agency to work for you and manage your complete digital marketing. If you just need Facebook marketing, you can still hire agency who does Facebook marketing for small business.

Getting started with Facebook marketing

Step 1 : Create a Facebook Business Page

Creating a Facebook page for your small business is first step to Facebook marketing. Facebook page is like Facebook profile only which is used to represent your business.

Before you create your Facebook business page, you must have following things ready

  1. Name for your Facebook page
  2. Logo or Profile image – 180px x 180px
  3. Facebook page banner
  4. Details about your business

Facebook page creation takes less than 5 minutes

Things to Remember:
  1. Facebook page is free to setup
  2. You can have more than one Facebook page under your account
  3. At this moment there is no limit on how many pages you can create on Facebook
  4. Don’t rush and create a page.
  5. Decide on your objective of creating a page
  6. Visit other Facebook pages related to your industry and see how they have done
  7. Do some research about competition
  8. Read some articles and make a proper plan before you start

If you are finding this very confusing, join short course about Facebook marketing or attend Facebook marketing seminar

To create a Page:
  1. Go to facebook.com/pages/create
  2. Click to choose a Page category
  3. Select a more specific category from the dropdown menu and fill out the required information
  4. Click Get Started and follow the on-screen instructions

While creating Facebook page, you will find 6 major categories

Local Business or Place

Company, Organisation or Institution

Brand or Product

Artist, Band or Public Figure


Cause or Community


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