What is Digital marketing?

Digital marketing is a concept of connecting with the target audience using digital technologies, digital platforms, digital devices and digital marketing channels.

Digital marketing can be one of the most effective ways to connect and communicate with target audience to generate new inquiries, promote brands, offers and products.

This ultimate guide to digital marketing covers everything you need to know about digital marketing


Why Digital Marketing?

Digital Marketing is one of the most effective ways to promote your business online and generate new inquiries. You can use digital marketing services like SEO, Social Media, Email Marketing, Content Marketing to reach your potential customers at much lower cost per customer compared to traditional marketing.

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Advantages of digital marketing

Compared to traditional marketing channels, digital marketing offers better audience targeting. Digital marketing allows brands to reach more people at lower cost, it's one of the most effective marketing method.

Digital marketing is combination of marketing techniques

Digital Marketing Objectives

Digital Brand Building

Digital marketing can be used for digital branding and brand promotion. Brands can use social media and digital PR to reach their audience to create brand awareness online.

Lead Generation

Digital marketing is most effective ways to generate B2B or B2C leads. Companies can use paid or organic ways to get new leads to their marketing and sales funnel

Audience Engagement

Engaging with audience is simplified with the help of digital marketing. Brands use social media, blogging, digital PR and videos to engage with their target audience.

Promoting Business

Digital marketing is most effective way to promote business online and reach more potential buyers using.

Increase sales

Digital marketing can be used with marketing automation to increase sales and acquire new customers

Customer Service

Brands can use digital marketing to connect with existing customers to provide better customer services

Marketing is all about

Right message to right people using right channel

How Digital Marketing works?

Digital marketing works by attracting target audience and then converting them into customers

AttractAttract your target audience using SEO, SEM or Ads

EngageEngage with your target audience using SMM and Automation

ConvinceConvince your target audience using targeted content

Convert Convert your target audience into customers using

How does digital marketing works?

Digital marketing works by targeting right audience using right message through right channel.

Digital marketing requires a right combination of digital marketing strategy, digital marketing techniques and right digital marketing channels to deliver best results. Digital marketing is not one-size-fit-all solution. Digital marketing changes as per audience, industry, market and products or services

Benefits of digital marketing


  • Generate demand & awareness
  • Attract more visitors and prospects
  • Create brand awareness and loyalty
  • Generate more leads, increase sales
  • Measure & improve results
  • Grow business and customers

Build your Owne website using sections

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Future of digital marketing

Lead generation is one of the most important process to increase sales. You can't grow your business without generating new leads. Our experienced lead generation experts will understand your lead generation challenges, review your existing lead generation plan and recommend you tailor made lead generation strategy to generate more inquiries while keeping your marketing expense limited. Unlike many other lead generation companies who offer shared leads, we will provide you complete solution to generate exclusive leads for your business.

Digital marketing Strategis

Search Engine Optimization

SEO is one of the best digital marketing strategy used by many B2B and B2C businesses

Social Media Marketing

Social Media Marketing allows you to connect with audience on various social networks

Search Engine Marketing

Search engine marketing covers paid ads using platforms like Google Adwords or Bing Ads

Content Marketing

Content marketing includes promotion of content using SEO and Social media channels. Mainly used in B2B segment

Blogging

Blogging as part of digital marketing strategy can bring huge inbound traffic and generate leads

Affiliate Marketing

Affiliate marketing is often used by brands to increase sales by paying caffiliate commission

Video Marketing

Video marketing is another digital marketing strategy which is used to attract, engage and convert

Marketing Automation

It's advanced digital marketing technique used for lead nurturing and

Additional Digital Marketing Channels

Google Search Console

How to use Google search console, submit site, indexing status, checking impressions, .htaccess, sitemap etc.

Google Analytics

How to setup Google analytics to how to use Google Analytics to understand traffic and visitors on website

E-mail Marketing

How to use various email marketing platforms, email marketing campaign management, campaign planning etc.

Landing Page Optimization

Landing page optimization for SEO and Adwords, using right content for right audience, Call to action, lead capture etc.

Wordpress and Blogging

How to use wordpress to start a blog, how to promote blog, writing blogs and getting more traffic on blog & blog optimization

Mobile Marketing

Latest Mobile marketing techniques to generate more leads, using SMS Marketing, Missed Call Marketing, Bulk SMS and Voice Calling.

E-Commerce Website Promotion

Learn how to make digital marketing straegy for E-commerce business website and how to promote E-commerce business online

Public Relations & ORM

How to use online reputation management and Public Relations for online branding, building trust and reputation of brand.

Facebook Marketing

Promoting business on Facebook, Facebook Ads, Community Management, Creating Facebook Page, increase likes on Facebook pages

Lead Generation Techniques

Generating more leads using digital medium, how to capture leads using lead capture forms, various lead generation strategies

Conversion Optimization

How to use online reputation management and Public Relations for online branding, building trust and reputation of brand.

Sales Funnel Management

Promoting business on Facebook, Facebook Ads, Community Management, Creating Facebook Page, increase likes on Facebook pages

Digital Marketing is all about Optron is well known Digital Marketing Agency in Mumbai. We provide end-to-end digital marketing services including website development, SEO, PPC, Google AdWords, Social Media Marketing, Content Marketing etc

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Define Objective

We offer integrated online marketing solution which help you generate more inquiries, increase sales and reduce your marketing expense.

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Make Plan and Implement

You may be generating inquiries but they are not converting into sales. We will help you convert more inquiries to sales and achieve your sales targets

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Measure and Improve

Our social media marketing, email marketing and marketing automation solution allows you to engage with your customers at various stages.

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