Deciding to start digital marketing agency in India is big decision and good decision.
Digital marketing is going to grow very fast and even small companies have started to invest in digital advertising and digital marketing.
There is huge potential for digital marketing services in India. Things are growing very fast in digital marketing industry.
If you think making a website, printing visiting cards and creating a Facebook page is enough to start your digital marketing agency, then it’s time to read this article till end.
Before you begin to start your own digital marketing company or a digital agency, you will have to do research and understand what is market potential, what is competition, decide about your business model and then you need to think about growth, challenges and opportunities etc.
I have seen many people starting their own digital agency but unable to grow their business due to multiple reasons.
Future of digital marketing business in India
If you refer to some of reports published, you will find that opportunity in digital marketing is growing very fast.
The digital advertising spend was estimated to be around Rs 7,300 crore at the end of 2016, growing at a rate of 40 per cent over 2015
The report – Digital Advertising in India – jointly done by Internet and Mobile Association of India (IAMAI) and IMRB Kantar said that the digital advertising spend is about 14 percent of the total advertising spend in the country.
If you read recent reports, you will understand that brands will invest in digital marketing more than traditional marketing.
Why brands are moving to digital marketing?
Traditional marketing is not as effective as digital marketing. Traditional is more expensive now, limited reach, measuring results and automation is not possible in traditional advertising.
Major reason for brands to consider digital marketing is flexibility, simplicity and return on investment.
What does digital marketing companies do?
Before you start a digital marketing agency, it’s important to know what foes digital marketing agencies do.
Depending on business model, digital marketing companies are responsible for managing digital presence and digital advertising for their clients.
There are digital marketing companies who offer end-to-end services, some companies offer packages, some companies offer only social media, some offer only SEO.