Facebook ads are very effective in terms of results and cost both.
Facebook ads have two components: The placement and the format.
Placement means where your ad will be shown and format means what it will look. It can be video, image or collection of images.
Facebook supports following ad formats
- Video ads
- Lead generation ads
- Post engagement
- Event response
- Page likes
Facebook video ads
Facebook video ads are more effective ways to reach and build engagement with your audience.