ON-SITE SEO AUDIT CHECKLIST

  • Titles are unique for each page?
  • Titles length is between 50 – 65 characters?
  • Description tag is between 150-160 characters?
  • Description tag is not keyword stuffed?
  • URLS are SEO friendly?
  • H1 Headings for title?
  • Use of H2 and H3 for subheadings
  • Small paragraphs and use of bold, italics
  • Is there a unique logo for the web site?
  • Is there a favicon?
  • Content on the web site is fresh?
  • Content length on post pages?
  • Internal linking – Do you link internal pages?
  • Internal linking – Use of anchor text (is it varied?)
  • Trying to rank for high competitive keywords?
  • Is there an ALT tag for all images?
  • Are image files names descriptive?
  • Image file size is optimized?
  • Blog comments have the ‘nofollow’ tag?
  • External links have the ‘nofollow’ tag (if not from trusted websites)?
  • Banner ads have the ‘nofollow’ tag?
  • Are pages with duplicate or no content, noindex and nofollow?
  • Too many ads above the fold?
  • Checked for invalid use of 301 and 302 redirects?
  • Site implements rel=canonical to identify the original content?
  • Site checked for broken links?
  • Page speed: Average time to load home page?
  • Page speed: Average time to load other pages?
  • Are most important pages linked to from home page?
  • Are most important pages linked to from Sidebar?
  • Is there a user sitemap (html) in the main menu?
  • Is there a ‘related posts’ section below each detail page?
  • Is there an author for all site pages?
  • Is there an About, Contact and Privacy policy page?
  • Is there a breadcrumb on all pages?
  • Is there a custom 404 page?

WEB SITE CONTROL CHECKLIST

  • Is the web site registered on Google Webmaster tools?
  • Is the web site registered on Bing Webmaster tools?
  • Checked robots.txt?
  • Is there a valid XML Sitemap?
  • Is the web site registered with Google Analytics?

SOCIAL MEDIA CHECKLIST

  • Social media buttons on all pages?
  • Is there a Facebook business page?
  • Is there a Google+ business page?
  • Is there a Pinterest business page?
  • Is there a twitter account?
  • Are social media profiles SEO optimized?
  • Facebook Like box?
  • Google+ Add to circles button?
  • Newsletter and RSS registration?

OFF-SITE SEO CHECKLIST

  • Number and type of inbound links?
  • Opportunities to acquire new links?
  • Competitor analysis

WEB SITE PROMOTION CHECKLIST

  • Does the web site have a mobile friendly version?
  • Is the web site listed in Chrome Web Store?
  • Is there a native android app in Google Play?
  • Is there a native amazon app in Amazon Store?
  • Does the web site have a dedicated YouTube channel?