Are you planning to promote your business using email marketing?
Email marketing is the best way to communicate with your existing customers and your potential customers. If you know how to use Email marketing for promotion, you can multiply your sales without spending too much on marketing.
In this article, I will be sharing how you can use Email Marketing for business promotion, common mistakes and right tools you can use for promotion.
Why choose Email Marketing for business promotion?
Email marketing is one of the most popular marketing channels still today. There are many advantages of email marketing if you know how to use this tool.
- Email Marketing is cheap alternative to expensive ads
- Email Marketing is Easy to start
- Low Initial investment
- Limited recurring investment
- Better results
- You can connect directly to your audience
- You can measure results
- Email marketing is real-time
- You can use marketing automation with email
- You can integrate email marketing with other channels
Read this also: Email Marketing Tips for Beginners
What is the difference between bulk email and email marketing?
Many people are confused between email marketing and bulk email. Some people think that bulk email is email marketing. They typically purchase email data, setup bulk email account and start blasting promotional emails to randomly collected email addresses.
Bulk email is about sending emails to list of email addresses, it’s like broadcast. Bulk email is part of email marketing.
Email marketing is a concept of using email for promotion, communication and advertising your products, services or brand using email as a marketing channel.
Bulk email is a process of sending many mails to list of email addresses while email marketing is planning as how email will be used for markting