Choosing the right email marketing software which can deliver email to inbox, easy to use and cheaper is not easy.
If you search on internet you will find many email marketing software and trying every tool which can meet your requirements can consume your time.
Here I have identified few good email marketing tools which I use for sharing my blogs, sending newsletters, auto responder etc.
Let’s start with fundamentals first. ..
What is Email Marketing?
Email marketing is an affordable and convenient digital marketing tool which can be used for various purpose including sending promotional emails, sharing newsletter, customised emails for engagement etc.
Remember, email marketing is not bulk email.
Don’t get confused with bulk email and email marketing. I am not going to cover bulk email in this article. I am going to cover email marketing tools only.
List of Email marketing tools
- MailChimp – Cloud based
1. Constant Contact
Constant contact is one of the most popular email marketing tool which is easy to use. Constant contact allows you to send 50 emails and 12000 emails per month for free.
Constant Contact was very popular email marketing software before MailChimp came in market. Constant contact has free plan where you can store unlimited contacts, you can send upto 50 mails per send and 12000 emails per month.
If you need unlimited emails, you will have to buy their services which starts at Rs.1,999.00 per month for upto 2500 contacts.
MailChimp is best for sending marketing and automated emails. I am using MailChimp paid and free accounts for my various blogs. MailChimp is my favourite email marketing software.
MailChimp Email Marketing Plans and Pricing
Forever Free Plan
MailChimp’s free, introductory plan that allows you to send 12,000 total emails per month and have up to 2,000 total subscribers across all lists in the account.
A recurring plan that charges once per month based on total subscriber count, and includes additional features exclusive to paid plans.
Pay As You Go Plan
A flexible plan designed for infrequent senders, which includes additional features exclusive to paid plans.
GetResponse is alternative to MailChimp at almost same price. GetResponse offers very good inbox delivery, easy to use interface, very good list management etc. GetResponse comes with webinar and landing page tools which is not available in MailChimp
It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With a drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups.
GetResponse brings beautiful responsive forms and landing pages. GetResponse also provides A/B testing of emails. You can integrate GetResponse with various tools like zapier, OptinMonster, Salesforce and many ..
You can register for Free Demo account and start testing GetResponse email marketing.