Social Media has become a popular marketing platform for business promotion. Companies have started using social media marketing to generate leads, share useful content, engage with customers and also re-target customers using paid ads.
Social networking websites are generally free websites where you can register and become a member to create your social profile.
You can add friends or follow other members, other members can follow you and this is how the social network is built.
Once you connect with other members, other members can see your updates, they can like, share or comment on your content. This is how engagement is created on social networking sites.
Now let’s see what are the top 5 Social Media Marketing Tools you can use for your business.
Buffer is one of the most popular tools in the market. It is very easy to use as you can schedule any types of posts on any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.”
You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.
2. Sprout Social
Sprout Social is an all-in-one under one roof for social media marketing tool. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks. Its features come with full post scheduling capabilities, along with detailed analytics system to measure how your posts are performing. Even a social listening platform to better understand how your demographics use your platforms of choice.
Hootsuite is a simple but powerful tool for the average social media marketer. There’s a free version available and relatively less expensive paid options. You can use Hootsuite to schedule posts well in advance on a number of different social platforms and measure analytics to understand how your content is performing.
When you first look at SocialOomph, it may seem very simple than some of the other apps on this list, but its functionality makes a best social media marketing tool. With SocialOomph, you can bulk upload a different update all at once.
For example, you can list a number of blog posts in a text file and upload them to be randomly distributed at certain time-based intervals on the platforms of your choice. Here, you’ll also have access to intuitive follower analysis features and tools to help you improve your audience engagement.
Oktopost is a social media management tool specifically designed for B2B companies. It allows you to schedule your content, measure its effectiveness, curate content to share and listen to the social conversations that are important for your business. It even helps you to manage large social media teams.
These are one of the best social media marketing tool available with free and further paid options with fantastic features.